London – 6 June 2018: Exponea, Europe’s AI-enabled marketing automation and advanced data analytics company, has announced a new partnership with Medichecks, the UK’s first direct to consumer blood test and health check service.
Medichecks was seeking marketing technologies to understand customer behaviour better and then communicate relevant, timely and personalised messaging through emails, SMS and onsite content.
Exponea’s powerful GDPR certified Experience Cloud platform willenable Medichecks to do just that as well as offering access to predictive analytical modelling, attribution and associated managed services.
Jon Vasey, Head of Ecommerce, Medichecks comments:
“Our mission is to improve wellbeing and empower healthchoices for everyone. To achieve this,we need to ensure we have timely, relevant and personalised communications with every customer. We chose Exponea because its Experience Cloud platform offers outstanding capabilities, that enable us to deliver maximum customer relevance and satisfaction.
Dale Farrey, Business Development Manager, Exponea comments:
“We are thrilled to be helping the company revamp its customer communications. By harnessing the power of analytics and our powerful personalised profiling solution, Medichecks can continue to offer over 900 tests driven by highly responsive and efficient online communications.”
Established in 2002, Medichecks established the UK’s first direct to consumer blood test and health check service and are now the UK’s leading online blood test company, harnessing the expertise of the UK’s top pathology laboratories with the latest consumer technology to make 21st Century blood testing a simple, easy-to-use process. Medichecks’ mission is to improve wellbeing and empower the health choices for everyone by providing convenient and affordable health checks with personalised health insights.
With over 900 tests available from single markers like vitamin D to full health profiles looking at hormones, organ function and nutritional health, Medichecks has a test to suit everyone.