CDPs are becoming increasingly popular, and as the market has become more saturated, companies have developed additional features to enhance customer engagement and manage it within a unified platform.
Exponea’s core is a CDP, but additional layers have been built on top, creating an all‑in‑one marketer’s toolkit within one integrated platform. With Exponea, marketers can organize, analyze, and act on their customer data, all from a single software.
"We selected Exponea after a rigorous review process. Exponea have enabled us to truly stitch together online and offline behaviour via their Customer Data Platform (CDP).
Now that we have access to their Single Customer View, we’re able to use Exponea’s orchestration platform to execute personalised campaigns across all channels."
Nicola Cottrell, Head of CRM, Sofology
In order to make use of the data organized by a CDP, a large number of integrations and connections are required (email providers, web personalization tools, push notification tools, etc).
As a CDXP, Exponea has all of this functionality built into one integrated platform.