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Think Bigger than CDP

Unify all your customer data and deliver connected customer experiences, all with a single solution.

Discover the Evolution and Understand the Benefits of CDXP Over Other Solutions:

Point Solutions
CDP
CDXP

Data Unification

None

Campaign Execution

Campaigns are executed through multiple 3rd party solutions. Each campaign execution system uses its own source of data which leads to siloed customer data, fragmented customer profile, and disconnected customer experiences.

Data Unification

YES - All data sources are centralized within a CDP, thus breaking data silos and creating a unified single customer profile.

Campaign Execution

Campaigns are executed through multiple 3rd party solutions that use the same source of data (CDP). However, as each of these 3rd party solutions is individually integrated with the CDP, the solutions do not communicate with each other and cannot deliver a real-time response to customer actions.

integrated
integrated

Data Unification

YES - All data sources are centralized within the Customer Data Platform, thus breaking data silos and creating a unified single customer view natively integrated with the Campaign Execution modules.

Campaign Execution

Campaigns are executed through multiple built-in channels (no need for additional integrations), all connected to a single source of customer data. The integrated architecture ensures that all channels communicate with each other and deliver a relevant and consistent response to customer actions in real-time (milliseconds).

CDXP

The Next Generation of Marketing Automation

Understand customer behaviour, enrich customer data through AI, and immediately launch personalized campaigns for each individual customer through their preferred channels, at scale.

Want to see Exponea in Action? Watch 3 minute demo

What is CDXP?

Customer Data & Experience Platform

CDP
AI
MA
CRO

Customer Data Platform

For Data Collection & Segmentation. Industry-leading CDP enabling an actionable Single Customer View.

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Artificial Intelligence

For Data Enrichment. Real-time predictions and product recommendations across the whole platform.

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Marketing Automation

For Data Activation. Omni-channel marketing campaigns with real-time triggering, A/B testing, and multi-language support.

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Conversion Rate Optimization

For Data Activation. Fast, visual-based website personalization, 1:1 messaging, and contextual multi-armed bandit testing.

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CDP
AI
MA & CRO

Organize all your customer data into a single source

Customer
Data Platform

Online & offline data tracking

Break data silos and build a Single Customer View for every individual customer by connecting, tracking and unifying data from all online and offline sources.

Unified single customer view

Deliver a relevant and consistent experience across all customer touchpoints, at scale, using a single source of customer intelligence.

Analytics & segmentation

Build advanced analytics or use our out-of-the-box reports. Create dynamic segments that adjust in real-time with every change of customer behavior.

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Further enrich your data with the help of AI

Product Recommendations

Real-Time Recommendations

Ensure that all your visitors feel a personal touch from their first interaction with your brand. Use a customer’s behavior in real-time to compose personalized product recommendations for first-time visitors as they’re browsing your page.

Recommendation Templates

Go beyond "customers also viewed." With 13 out-of-the-box recommendation templates, you'll always offer the right product to the right customer, no matter the channel. You can even make your own recommendation template based on your unique need.

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Predictions

Prediction templates

Predict customer behavior using multiple ready-made prediction templates like purchase probability, open email prediction, or optimal email time prediction. You can even predict custom events based on your specific needs.

Optimum Email Time

Ensure that your emails are always at the top of customer inboxes. Easily find the best time to send your emails to every customer with optimum email time.

Live Predictive Model

Other tools generate static predictions in advance, and they don’t adjust based on real-time behavior. Exponea’s live predictive model adjusts the value of its prediction in real-time as new customer data is recorded. As a result, the prediction value stored in the unified single customer view is always up-to-date.

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Activate and orchestrate your data through multiple built-in channels

Marketing
Automation

Email

Text Messaging

Web Push

Mobile Push

In-App Messages

Retargeting

WhatsApp

Webhooks & API

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CRO

Web Optimization / Experiments

Easily change the visual appearance of any website with a few clicks. Use full-scale of customer data contained in the Single Customer View and display unique content on your website to individual customers.

Website Overlays

Web Overlays allow you to display personalized messages to your visitors based on their real-time behavior and intents (e.g.exit intent) to boost engagement and ease the decision-making process.

Predictive Bandits

Instead of serving the better performing variant to the majority of your customers, serve the right variant to the right customer instead of sending the majority of your traffic to the better performing variant.

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There's even more Other Benefits

Transparency - Public Roadmap

See the innovations that will give you a competitive edge with our Public Roadmap.

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Flexible Pricing

Pay just for what you actually need with our scalable pricing.

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Integrations

Our integration framework makes connecting to all your existing solutions hassle-free.

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Support

Support you can count on. The average response time of our free support is under 2 minutes.

Use Cases

implementation ≤ 1 day

Fast Time‑to‑Value Use Cases

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Re‑engage your customers
with an Abandoned cart
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Launch time‑limited campaigns
on the web with a Countdown banner
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Boost conversion
by personalized Web experiences
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Create a sense of urgency
through a View count banner
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Collect valuable insights
on customer experience
by sending an NPS survey
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Take your last chance to engage
your customers before they are gone
with an Exit pop‑up
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Show your customers a bit of love
Show your customers a bit of love by
celebrating their First purchase anniversary
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Discover how many customers
stay with you after their first purchase
with Cohort analysis
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Understand the value
each individual customer brings to
your business with an RFM analysis
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Implementation 1 week - 1 month

Advanced Capabilities - Become an E‑commerce Leader

Customer Real‑Time Predictions
Use predefined predictions templates to create the most popular predictions (email open, purchase, churn, optimum email time, in session prediction) with just a few clicks. Or build your own custom predictions, like next best channel, and enable innovative use cases like predictive retargeting and many more.
Example use cases

Predictive retargeting
Combine the probability of purchase with the probability of interaction with retargeting. This powerful approach will help you narrow your retargeting efforts to the most valuable and engaged customers. This will result in increased revenue and decreased retargeting spend.

Prediction based
Website Personalization
Personalize your website with the help of predictive analytics. Find the customers with the highest probability to convert and target them with personalized content on the website. Move this use case one step further and combine the prediction to purchase with the average order value, and display personalized website overlays with recommended products that take the customer’s budget into consideration.

Email Deliverability
Enhancement
Increase email open rates. Thanks to an AI‑powered algorithm, you can determine the ideal distribution time for each user based on their email opening habits, and reach them at this optimal hour. This will improve your email engagement, but again, to maximize the impact, you can move this use‑case a step further by combining the optimal email time with the prediction of email open and purchase.


Product Recommendations
We offer 11 recommendation templates to suit every purpose, plus the possibility to create custom recommendations that will match your unique business requirements.
Example use cases

Email with personalized
selection of products
Boost your email engagement by sending a personalized selection of products based on purchasing and browsing history, including real-time customer interactions in the current session. Combine this approach with predictions to ensure that you deliver the email at the most optimal time, and target only the customers with the highest probability of email open and purchase.

Recommendations
on hover over the checkout
button in the cart
Upsell your customers. Show your customers complementary products other customers with similar preferences tend to like, and let them easily update their shopping cart with products they would probably buy next time, thus saving their time and money.

Personalized
Recommendations
for Category Page
This recommendation model recommends products from a specific category or categories ranked by customer preferences. This powerful approach will recommend a personalized mix of products based on customer behavior, where the age of the product, the number of views and sales are also considered.

Want powerfull use case like these for your company?

Please leave your details, we'll contact you.

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