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Insights Divya Mulanjur Jul 30, 2020 4 min read

Start the customer journey right with an automated welcome email series

By sending a welcome email to a new lead or subscriber, you’re creating a first impression for your brand. Nee...
Most popular on blog What’s a Customer Data Platform? The Definitive Guide to CDPs (2020) The Importance of Customer Lifetime Value (CLV) in Marketing in 2020 Customer Data Management: How to Gather Customer Data Correctly Single Customer View (SCV) Overview for 2020 Organizational Customer-Centric Marketing: This Time It’s Personal Customer Lifecycle Management (CLM): Why it Matters More Now Than Ever Before
Most recent posts
Insights Peter Mucka Jul 27, 2020 23 min read

Consumer behavior: Practical application of marketing psychology in e-commerce (The ultimate guide)

Good marketing is often about using skills associated with the right side of the brain: storytelling, imaginat...
Insights Matej Cambal Jul 13, 2020 21 min read

Email marketing analytics deep dive: Metrics, goals, KPIs & reports for 2020

Email performance can be measured in many ways. Look at any email marketing tool and you’ll find dozens of met...
Case Studies Jordan Torpy Jun 30, 2020 2 min read

Yves Rocher uses Exponea + Facebook Lead Ads for more leads in less time

Leveraging Exponea’s integration with Facebook Lead Ads helped Yves Rocher create an automated source of leads...
Insights Chris Williams Jun 26, 2020 4 min read

9 steps to transform the customer experience and challenge the status quo in Telco and Financial Services

It’s a great time to be a challenger. Research shows that, for many people, purchases are often habitual; the ...
Case Studies Jordan Torpy Jun 24, 2020 8 min read

Sofology and Exponea: A one-year retrospective (How to get the most out of Exponea)

Companies love to share news about new partnerships. But it’s less common to hear how those relationships are ...
Insights, New Normal Jordan Torpy Jun 13, 2020 3 min read

Four takeaways from Internet Retailing’s webinar on the New Normal Fundamentals

COVID-19 continues to have a massive impact on retailers around the world. Different strategies from retailers...
Insights Jordan Torpy Jun 13, 2020 3 min read

Why you need email list validation – Exponea & Mailgun [Webinar recap]

Mailgun and Exponea cohosted a great webinar on the importance of email list validation – what it is, why it’s...
Insights, New Normal Jordan Torpy Jun 12, 2020 4 min read

Ecommerce leaders roundtable [Webinar recap]

While the coronavirus epidemic is still an ongoing threat, many businesses are starting to reopen. We now have...
Insights, New Normal Elle Kross Jun 09, 2020 3 min read

4 empathetic coronavirus marketing tactics that put the customer first

This article was created in cooperation with our partner, Movable Ink. As the novel coronavirus continues to s...
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