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Insights Milana Jovic Feb 19, 2020 7 min read

How to Create and Execute a Successful Email Marketing Campaign in 2020

According to Ray Tomlinson, the man who invented electronic mail, it’s very likely that this was the very firs...
Most popular on blog What’s a Customer Data Platform? The Definitive Guide to CDPs (2020) The Importance of Customer Lifetime Value (CLV) in Marketing in 2020 Customer Data Management: How to Gather Customer Data Correctly Single Customer View (SCV) Overview for 2020 Organizational Customer-Centric Marketing: This Time It’s Personal Customer Lifecycle Management (CLM): Why it Matters More Now Than Ever Before
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Insights Jordan Torpy Feb 02, 2020 16 min read

What’s a Customer Data Platform? The Definitive Guide to CDPs (2020)

Everything You Wanted to Know About Customer Data Platforms You’ve heard the buzz. You’ve heard the letters CD...
Insights Jordan Torpy Jan 23, 2020 5 min read

What are Contextual Bandits? Is A/B Testing Dead?

E-commerce shops live or die by the customer experience. If they can optimize their sites for their customers,...
Insights Vern Tremble Jan 22, 2020 2 min read

Exponea Appoints Scott McNabb as SVP and General Manager of the Americas

Exponea, the global market-leading Customer Data Platform (CDP) for online retail has announced its appointmen...
Insights Jordan Torpy Jan 17, 2020 4 min read

Tackle CCPA with Exponea

CCPA presents new challenges to businesses, but Exponea’s CDXP is perfectly suited to handling them. There has...
Insights Jordan Torpy Jan 10, 2020 6 min read

GDPR for Marketing: What Marketers Need to Know (+ Quiz)

Stories about hefty GDPR fines seem to be coming out with increasing frequency. It’s only natural for marketer...
Insights Samuel Kellett Dec 24, 2019 12 min read

The Importance of Customer Lifetime Value (CLV) in Marketing in 2020

  The importance of Customer Lifetime Value (also called CLV, CLTV, LCV, or LTV marketing) has been under...
Case Studies Jordan Torpy Nov 28, 2019 3 min read

How recolution Onboards New Customers with Exponea

recolution is a young German fashion company with a focus on organic, ethically-produced, 100% vegan clothing....
Case Studies Jordan Torpy Nov 27, 2019 3 min read

(INTERVIEW) Drover Quadruples Email Conversion Rate with Exponea 

Drover, the flexible car subscription service, recently chose Exponea as their customer-centric marketing plat...
Insights Jordan Torpy Nov 20, 2019 1 min read

Transform GDPR from Risk to Opportunity with Exponea’s Course

With increasing reports of massive fines for GDPR violations, companies today need to be certain they’re GDPR ...
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