Insights Robert Heger Jun 22, 2019 12 min read

Your Data’s a Goldmine, Here’s Your Pickaxe

Not even the most successful e-commerce companies are immune to the oncoming paradigm shift from the comfort o...
Most popular on blog The Importance of Customer Lifetime Value (CLV) in Marketing in 2019 How to Use Artificial Intelligence (AI) in Online Fashion Retail in 2019 Customer Segmentation: Options Marketers Should Know in 2019 14 Personalization Tactics to Dominate E‑Commerce in 2019 Single Customer View (SCV) Overview for 2019 Customer Lifecycle Management (CLM): Why it Matters More Now Than Ever Before
Most recent posts
Insights Samuel Kellett Jun 17, 2019 3 min read

Shopify Stores Must Start Creating Customer Loyalty at Scale

When I say Shopify stores must start creating customer loyalty at scale, I’m talking about the direction e-com...
Insights Robert Heger Jun 05, 2019 13 min read

Customer Data Management: How to Gather Customer Data Correctly

We’re experiencing neck-and-neck competition in the current state of the digital marketing world. 2019 brings ...
Product Gavin Sherry May 27, 2019 6 min read

Boost Your Email Deliverability With These 10 Proven Tactics

Email deliverability is, today, the number one challenge for many brands trying to communicate with their cust...
Insights Robert Heger May 20, 2019 4 min read

Catch Up: Online Retail Challengers NYC

Exponea’s third edition of the Online Retail Challenger brought us to the bustling City of New York, where e-c...
Insights Jordan Torpy May 10, 2019 5 min read

Improving the Customer Experience: Personalized Product Recommendations with Exponea

Using Exponea’s collaborative filtering model for product recommendations, a fashion e-commerce company was ab...
Insights Samuel Kellett May 08, 2019 7 min read

Why Are B2C Marketers Crazy About Customer Data Platforms in 2019?

First, Salesforce announced their plans to build a Customer Data Platform (CDP). Then Adobe announced that the...
Insights Chelsei Henderson May 02, 2019 6 min read

Create Your Own Fully Automated Omni-Channel Customer Experience

Customers want personalized interactions with your brand, and they want it on whatever channel is most conveni...
Insights Robert Heger Apr 24, 2019 10 min read

Analyzing Your Omni-Channel Performance with Attribution Models

Half the money I spend on advertising is wasted; the trouble is I don’t know which half. John Wanamaker,...
Insights Chelsei Henderson Apr 11, 2019 9 min read

Omnichannel Marketing Strategy: Learn How to Create Channel-Specific Content

The customer experience begins at the first impression. Sometimes, that’s through an engaging Instagram post. ...
Load more posts