Bloomreach, the leader in commerce experience™, has announced that it has acquired Exponea, the leading Customer Data and Experience Platform (CDXP).
Bloomreach’s market-leading e-commerce search and content services combined with Exponea’s best-in-class customer data platform and marketing automation will create the first ever truly integrated product and customer data set.
This combination will accelerate the speed of execution for businesses to create, personalize, and optimize powerful commerce experiences and accelerate revenue growth for both B2C and B2B brands.
“Incredible e-commerce experiences come from putting exactly the right product in front of a customer at the right time on the right channel and that requires a deep understanding of products and people which hasn’t been possible until now,” said Raj De Datta, Bloomreach’s CEO. “The coming together of Bloomreach and Exponea positions Bloomreach to be the market-leading commerce experience platform in a multi-billion dollar market that is exploding. As a solution, Bloomreach is now uniquely at the intersection of marketing, commerce, and AI.”
Exponea CEO Peter Irikovsky is thrilled about the acquisition and enthusiastic for the future of the combined companies.
“There are many powerful synergies we are excited to bring to our current and future customers,” said Irikovsky. “Both Bloomreach and Exponea are leaders in their respective fields of commerce and are focused on different aspects of the customer journey. Together, we’ll be the only solution provider capable of bringing such holistic data, expertise, and intentionality to the way brands interact with their customers. I can’t wait to see clients from both sides reap the benefits in how they operate and the results they generate, particularly in the U.S. market.”
Don’t miss Irikovsky going into detail about his excitement and sharing more of his thoughts on the acquisition:
Exponea CEO’s perspective: Bloomreach’s acquisition of Exponea will change digital commerce
Unlike other offerings that lack relevant data, are highly manual, and require teams to stitch together multiple solutions, the combination of Bloomreach and Exponea will deliver the only commerce experience platform that unifies the full spectrum of customer and product data for real-time AI-based recommendations.
Since Exponea is the leader in consumer data, privacy and security, this also ensures that current and future customers can securely access and manage this combination of data.
Learn more about how Exponea’s data privacy will be handled post-acquisition.
To fuel its ongoing growth and support the acquisition of Exponea, Bloomreach also announced an investment of $150 million from Sixth Street Growth.
“We have been incredibly impressed by the leadership teams of both Bloomreach and Exponea and look forward to partnering with them as they continue to develop and capitalize on their market-leading platform,” said Michael McGinn, Partner of Sixth Street and co-head of Sixth Street Growth. “Technology serving more bespoke customer experiences is a rapidly expanding market and we are pleased to join Bloomreach in its leadership of the digital commerce experience and marketing sector.”
INTERESTED IN EXPONEA?
Discover The Next Generation Of CDP
Exponea's CDXP gives marketers the complete toolset they need for creating incredible customer experiences, by bringing together AI-driven marketing automation, real-time analytics and UX optimization with a best-in-class CDP.