This new feature will enable real-time integration with 3rd party systems. As a result, you will be able to execute campaigns based on real-time customer behavior using 3rd party systems (e.g. Selligent, Redeye,etc.). Processing webhooks in batches is a major improvement for companies using Exponea in concurrence with 3rd party campaign execution solutions.
With data exports come great power but also great responsibility. To make sure that your data remains safe, we are improving data exports with new features like access management, audit logs, export monitoring (warnings about insecure exports and potential risks) and more. All these security measures will help you keep pace with the requirements of GDPR and CCPA.
Google and Facebook Ads are the most popular Exponea integrations used for retargeting. To significantly boost the capabilities of this connection we are adding more features that will increase the retargeted audience (external ID match), enable you to target high-value audiences (value-based retargeting), and ensure full visibility of your retargeting campaigns in our single customer view (automatic tracking of the retargeting event).
With the growing number of mobile app users, in-app messaging is quickly becoming one of the most important channels to connect with your customers. In-app messaging will allow you to run campaigns that show messages directly in a native mobile application, without the need to code. When combined with other Exponea's capabilities like a single customer view, predictions and product recommendations, you will have another powerful tool to communicate with your customers.
Instead of finding the best variant globally (A/B testing), find the best audience for any variant you can think of. Contextual Bandits consider historical and real-time behavior of each individual customer and automatically select the variant that has worked best for similar customers. This will help you take your personalization efforts to the next level.
Imagine the following situation: a customer sees a personalized selection of products on your website, clicks on the item he/she likes, and finds out that the item is not available in his/her size. Such an event leads to frustration and even churn. Recommending only the items available in the customer's size can significantly improve customer satisfaction, conversion, and also help you sell out items which are only left in non-standard sizes.
Since we take mobile support seriously, we are working on improving our out-of-the-box tracking abilities, our evaluation of mobile push notifications and support for adding custom UTMs.
Would you like to find the best performing email variant before sending a campaign to your whole audience? Automatic Email A/B Testing will enable you to test the performance of multiple email variants on a sample of the addressable audience, and then target the rest of the audience with the best performing variant.
The powerful and flexible analytics in Exponea are useful when uncovering meaningful insights about customers. When it comes to campaign reporting, simple and crisp out-of-the-box dashboards are what will save your time to be able to quickly compare campaigns, draw conclusions and continuously improve based on previous learnings.
Browser push notifications are an important channel to engage your customers. Even though Exponea supports standard browser notifications, Safari has a custom implementation that Exponea does not yet support. We are working on enabling the integration for Safari servers to extend the customer base that can leverage notifications as a preferred channel.
We at Exponea believe in knowledge sharing. Since Exponea is a very powerful tool, it is not easy to know how to utilize it to its full potential. We want to empower our clients to use as much of Exponea as possible by helping them to simply copy our advanced campaigns to their projects with the click of a button.
By integrating Exponea with AdForm you will be able to export audiences defined in Exponea to create AdForm remarketing audiences. This will further enhance Exponea's capabilities in the field of user acquisition and help you use Exponea for even more channels than before.
To enable a smooth data transfer and improved coexistence with other solutions, we are working on data exports to SFTP. This functionality will enable you to export raw customer and event data directly from the application to SFTP files.
As a project admin, would you like to have better controls over what actions your users can execute and what data they can access? Revamped roles and permissions allow you to tailor sets of permissions to your own needs – you can either choose from 110 pre-made roles (e.g. Catalog Viewer, Scenario Publisher etc.) or create your own “custom roles” matching your business needs.
For more details check the Exponea Changelog