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Annabel Pemberton Oct 20, 2020 5 min read

How to achieve customer data security & CCPA compliance in Exponea

Exponea prides itself on having a full suite of security tools and new...
Annabel Pemberton Oct 04, 2020 4 min read

Top 6 tips on staying compliant when working with zero party data

Browsers are taking the lead in changing how businesses interact to th...
Jordan Torpy Sep 29, 2020 16 min read

What is zero party data and why is it important? (Data collection that respects the customer)

It’s not marketing’s hottest buzzword of the moment. At least not yet....
Matej Cambal Jul 13, 2020 21 min read

Email marketing analytics deep dive: Metrics, goals, KPIs & reports for 2020

Email performance can be measured in many ways. Look at any email mark...
Chris Williams Jun 26, 2020 4 min read

9 steps to transform the customer experience and challenge the status quo in Telco and Financial Services

It’s a great time to be a challenger. Research shows that, for many pe...
Jordan Torpy Jun 13, 2020 3 min read

Four takeaways from Internet Retailing’s webinar on the New Normal Fundamentals

COVID-19 continues to have a massive impact on retailers around the wo...
Jordan Torpy Jun 13, 2020 3 min read

Why you need email list validation – Exponea & Mailgun [Webinar recap]

Mailgun and Exponea cohosted a great webinar on the importance of emai...
Jordan Torpy Jun 12, 2020 4 min read

Ecommerce leaders roundtable [Webinar recap]

While the coronavirus epidemic is still an ongoing threat, many busine...
Elle Kross Jun 09, 2020 3 min read

4 empathetic coronavirus marketing tactics that put the customer first

This article was created in cooperation with our partner, Movable Ink....
Most popular on blog What’s a customer data platform? The definitive guide to CDPs (2020) What’s customer lifetime value – All you need to know (The ultimate 2020 guide) Consumer behavior: Practical application of marketing psychology in e-commerce (The ultimate guide) The ultimate guide to mastering email deliverability (2020) Single customer view (SCV) overview for 2020 Customer data management: How to gather customer data correctly
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