By 2020, over 50% of multichannel marketers will fully leverage predictive analytics to engage with consumers, up from 35% who did so in 2017. What are you waiting for?
Discover the winning combination:
The Customer Data Platform (CDP) identifies, reorganizes, and merges customer data, directing communication channels to a central, un‑siloed data hub, while predictive analytics taps into the now well‑organized historical data to uncover future trends that can identify risks and opportunities, guiding company‑wide decision‑making.
This guide will discuss the right tools and processes to help predict future customer behavior and value in order to improve short-term experiences and long-term loyalty.
Start reading to achieve your maximum digital potential.
What are some of the highlights? Learn to:
- Predict if and at what time the customer will open your email campaigns, ensuring emails are sent when they’re most likely to be seen.
- Highlight those who are most likely to churn, to take care of their needs early.
- Identify customers ready to buy, nudge them towards their next purchase.
- Find who your highest value customers will be, how to foster loyalty with them, and how to recruit similar customers in the future.