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The Latest E‑book

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3 Key Strategies to Win in a Cookieless World

The changes to third-party tracking make owning your customer relationships and data more important than ever. Without browser cookies, your website loses the ability to recognize repeat visitors. Learn how to turn these changes into a revenue-generating opportunity and get ahead of the game.

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The Latest E‑book

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The 5 Features Your Customer Data Platform Must Have

This knowledge card dives in to examine the features your company needs in a CDP to have the advantages it needs. It will help you understand why these features are important and how they work to distinguish your company from your competitors.

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Don't Panic! A marketer's guide to customer data security

With customers growing more concerned about their personal data, privacy and security is no longer something marketers can put on the back burner. Get a complete breakdown of how to properly care for customer data in 2021.

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What is a CDP?

In this comprehensive e-book, we'll answer all of the questions about customer data platforms and help you to understand the value that a CDP can bring to your business and how a CDP can increase customer lifetime value and other key metrics.

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The Latest E‑book

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Meet 2021's New Online Shoppers

7 different shopper types were identified to have made the move from brick-and-mortar to shopping online in 2020. Discover who they are, and how you can use marketing psychology to retain them.

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Kickstart 2021

The guide has ideas for 21+ new campaigns for customers at every stage of the customer lifecycle. It also discusses the importance of AI in 2021 and dives into privacy and data collection concerns.

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The Paradox of Choice in E-Commerce

In this comprehensive guide, we will walk you through how overchoice affects online shoppers, and how you can apply marketing automation strategies to best serve them.

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Savvy Marketers' Checklist for GDPR & Compliance

Stricter data privacy laws are impending. Start preparing now with this checklist as a guide, and avoid any potential missteps with your data compliance.

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12 Revenue-Generating Black Friday Tactics

In this comprehensive guide, we'll walk you through tactics and campaigns that your company can quickly make use of to maximize revenue this retail holiday.

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Zero vs. 1st, 2nd & 3rd Party Data

Get a practical overview of the different types of customer data + their advantages and disadvantages.

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11 Crucial Email Metrics: Calculations + Benchmarks

Measure what matters. All the most important email metrics in one place, plus industry benchmarks.

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11 Marketing Psychology Flashcards for E-Commerce

Get at-a-glance guidance on how to leverage behavioral psychology for e-commerce.

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The Psychology of E-Commerce Marketing

Learn how to supercharge your business with strategies taken from behavioral psychology

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8 Items to Test in Your Emails - and Why

Guide to Everything you Should Test in an Email

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Exponea Security Features

Exponea Security Features

Our commitment to your data security

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CDP vs DMP vs CRM

CDP vs DMP vs CRM

Which one is best for your business?

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CDP + Predictions

The Winning Combo | CDP + Predictions

Fuel Online Retail Growth Through Precise Predictions

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Outsmart the Competition with Data‑Driven Loyalty

Outsmart the Competition with Data‑Driven Loyalty

Keep your competition's customers with loyalty strategies driven by data.

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Adopt a Customer Centric Culture in Telecoms

Adopt a Customer Centric Culture in Telecoms

Communication Service Providers enhance the customer experience and reduce churn with retailer techniques.

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Retain 89% of Your Customers with an Omni-Channel Strategy

Stop Advertising to Your Customers

75% of retailers consider omni-channel communication an essential part of their business strategy. Where do you stand?

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Develop a Perfect Customer Loyalty Program

It costs 500% more to acquire a customer than to retain one. Yet only 18% of companies today focus on retention. Why?

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Your Customers Want an Experience. Give it to Them.

86% of customers are willing to pay more for a better customer experience. Give them what they want.

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Become a Leader in Online Retail

In 2020, only the top online retailers will survive. Learn how to become one.

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Will Your Company Succeed in 2019?

Find your Customer Acquisition Cost, Customer Lifetime Value, and learn which of five KPIs your company needs to work on most.

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Personalize Your 2019 Communication With an Automated Lifecycle Plan

Download the Guide to Stop Your Bleeding Revenue in 2019.

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Customer Lifecycle Cheat Sheet

Break the customer lifecycle down into 14 manageable stages from Visitor to Champion to At Risk.

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The Formula for E‑Commerce Success Revealed

Learn the metrics that matter, and how to apply them to your company to increase conversions and revenue.

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Ready for next‑level personalization?

The Ultimate Guide to E‑Commerce Personalization.

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Navigating the Pitfalls in Marketing Automation - Campaigns Analytics

Make sure that all your efforts don’t disappear into the black hole where productivity and ROI go to die.

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Navigating the Pitfalls in Marketing Automation - Foundations

Make sure that all your efforts don’t disappear into the black hole where productivity and ROI go to die.

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Hazard Prevention in Marketing Automation

If you are already working with marketing automation or just starting out, make sure that you can tick off all the boxes in our checklist.

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Unlock Your Emergency‑Kit

The first step is often the hardest one to make, learn how to attain your GDPR compliance by starting out with analyzing potential risks.

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Deep Dive into AI

Find out how artificial intelligence revolutionizes online fashion retail and makes or breaks marketing superstars.

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Influence Your Hesitating Customers To Purchase Immediately

Depending on the lifecycle of the e-com business, marketers and product people tend to focus on either Acquisition, Conversion or Retention.

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Improve Your Fashion Campaigns Instantly

Get inspired by our tips especially selected from online fashion retailers!

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