The Latest E‑book

The Paradox of Choice in E-Commerce
In this comprehensive guide, we will walk you through how overchoice affects online shoppers, and how you can apply marketing automation strategies to best serve them.

Savvy Marketers' Checklist for GDPR & Compliance
Stricter data privacy laws are impending. Start preparing now with this checklist as a guide, and avoid any potential missteps with your data compliance.

12 Revenue-Generating Black Friday Tactics
In this comprehensive guide, we'll walk you through tactics and campaigns that your company can quickly make use of to maximize revenue this retail holiday.

Zero vs. 1st, 2nd & 3rd Party Data
Get a practical overview of the different types of customer data + their advantages and disadvantages.

11 Crucial Email Metrics: Calculations + Benchmarks
Measure what matters. All the most important email metrics in one place, plus industry benchmarks.

11 Marketing Psychology Flashcards for E-Commerce
Get at-a-glance guidance on how to leverage behavioral psychology for e-commerce.

The Psychology of E-Commerce Marketing
Learn how to supercharge your business with strategies taken from behavioral psychology

What is a Customer Data Platform?
The Definitive Guide to CDPs

8 Items to Test in Your Emails - and Why
Guide to Everything you Should Test in an Email

Exponea Security Features
Our commitment to your data security

Key E‑Commerce Strategies for 2020
Guide to the Customer Lifecycle, AI & Personalization

CDP vs DMP vs CRM
Which one is best for your business?

The Winning Combo | CDP + Predictions
Fuel Online Retail Growth Through Precise Predictions

Outsmart the Competition with Data‑Driven Loyalty
Keep your competition's customers with loyalty strategies driven by data.

Adopt a Customer Centric Culture in Telecoms
Communication Service Providers enhance the customer experience and reduce churn with retailer techniques.

Stop Advertising to Your Customers
75% of retailers consider omni-channel communication an essential part of their business strategy. Where do you stand?

Develop a Perfect Customer Loyalty Program
It costs 500% more to acquire a customer than to retain one. Yet only 18% of companies today focus on retention. Why?

Your Customers Want an Experience. Give it to Them.
86% of customers are willing to pay more for a better customer experience. Give them what they want.

Become a Leader in Online Retail
In 2020, only the top online retailers will survive. Learn how to become one.

Will Your Company Succeed in 2019?
Find your Customer Acquisition Cost, Customer Lifetime Value, and learn which of five KPIs your company needs to work on most.

Personalize Your 2019 Communication With an Automated Lifecycle Plan
Download the Guide to Stop Your Bleeding Revenue in 2019.

Customer Lifecycle Cheat Sheet
Break the customer lifecycle down into 14 manageable stages from Visitor to Champion to At Risk.

The Formula for E‑Commerce Success Revealed
Learn the metrics that matter, and how to apply them to your company to increase conversions and revenue.

Ready for next‑level personalization?
The Ultimate Guide to E‑Commerce Personalization.

Navigating the Pitfalls in Marketing Automation - Campaigns Analytics
Make sure that all your efforts don’t disappear into the black hole where productivity and ROI go to die.

Navigating the Pitfalls in Marketing Automation - Foundations
Make sure that all your efforts don’t disappear into the black hole where productivity and ROI go to die.

Hazard Prevention in Marketing Automation
If you are already working with marketing automation or just starting out, make sure that you can tick off all the boxes in our checklist.

Unlock Your Emergency‑Kit
The first step is often the hardest one to make, learn how to attain your GDPR compliance by starting out with analyzing potential risks.

Deep Dive into AI
Find out how artificial intelligence revolutionizes online fashion retail and makes or breaks marketing superstars.

Influence Your Hesitating Customers To Purchase Immediately
Depending on the lifecycle of the e-com business, marketers and product people tend to focus on either Acquisition, Conversion or Retention.

Improve Your Fashion Campaigns Instantly
Get inspired by our tips especially selected from online fashion retailers!