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Annabel Pemberton Oct 04, 2020 4 min read

Top 6 tips on staying compliant when working with zero party data

Browsers are taking the lead in changing how businesses interact to th...
Jordan Torpy Sep 29, 2020 16 min read

What is zero party data and why is it important? (Data collection that respects the customer)

It’s not marketing’s hottest buzzword of the moment. At least not yet....
Jordan Torpy Jun 24, 2020 8 min read

Sofology and Exponea: A one-year retrospective (How to get the most out of Exponea)

Companies love to share news about new partnerships. But it’s less com...
Jordan Torpy Jun 01, 2020 2 min read

How should you approach analytics in a post-lockdown world? [Video Interview]

The coronavirus-lockdown period is either coming to an end or already ...
Jordan Torpy May 12, 2020 2 min read

CEO perspective on consumer behavior in the new normal [Video]

Exponea CEO Peter Irikovsky sat down with co-founder of CommerceNext, ...
Mary Dolan May 07, 2020 4 min read

Why email validation should be a key focus for customer relationship marketing (CRM) teams

This article was created in cooperation with our partner, Mailgun. Bui...
Jordan Torpy Apr 30, 2020 2 min read

Which technologies should retailers be investing in? [Podcast summary]

IMRG recently had a podcast on the topic of important technologies for...
Robert Heger Mar 01, 2020 13 min read

Customer data management: How to gather customer data correctly

We’re experiencing neck-and-neck competition in the current state of t...
Jordan Torpy Feb 02, 2020 16 min read

What’s a customer data platform? The definitive guide to CDPs (2020)

Everything You Wanted to Know About Customer Data Platforms You’ve hea...
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