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Exponea's CDXP gives marketers the complete toolset they need for creating incredible customer experiences, by bringing together AI-driven marketing automation, real-time analytics and UX optimization with a best-in-class CDP.

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  1. Two successful campaigns
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Oliver Bonas’ personalized Exponea campaigns soar

Mar 01, 2021 Carl Bleich 3 min read

It’s been quite the first seven months with Exponea for independent British lifestyle retailer Oliver Bonas.

With 80 brick-and-mortar stores across the United Kingdom and Ireland and an e-commerce shop for customers all over the world, Oliver Bonas is intent on designing its own take on fashion and homeware.

The company became an Exponea client in July 2020 with the goal of getting a single customer view of consumers and creating more personalised communications.

Oliver Bonas worked feverishly to integrate Exponea’s Customer Data and Experience Platform before the key Q4 period and quickly began achieving its goals of sending more personalized communication to customers and increasing key metrics. 

Two successful campaigns

The new marketing automation strategies have led to significant increases in revenue and conversions. The numbers speak for themselves:

Since beginning to use its new welcome campaign*, Oliver Bonas has increased…

  • Revenue by 762%
  • Conversation rate by 161%
  • Campaign email click-through rate by 97% in the United Kingdom
  • Campaign email open rate by 30% in the United Kingdom

*Like-for-like campaigns five weeks from launch compared to previous campaigns of the same timeframe.

But how? Oliver Bonas incorporated brand new designs and email flows for different sign up locations with tailored logic. They also used personalization for a variety of different customer segments, including offering £5 towards a customer’s next purchase for creating an online account.

Additionally, when Oliver Bonas began using an abandoned cart campaign around the same time, it achieved similar strong results*. Specifically, it increased…

  • Revenue by 268%
  • Campaign email click-through rate by 197% in the United Kingdom
  • Campaign email open rate by 155% in the United Kingdom

*Like-for-like opted in campaigns five weeks from launch compared to previous campaigns of the same timeframe.

Oliver Bonas created new emails that were personalized to each customer segment, additional marketing to opted-in segments, a reminder email, and featured products that were left in each individual shopper’s abandoned cart. A great strategy for retargeting customers and increasing conversion.

Quite the uplift seen thanks to Oliver Bonas’ creative usage of the CDXP platform that is designed to deliver connected customer experiences all with a single solution.

“We have been incredibly impressed with the support received and speed at which we have seen significant results,” said Alice Lewin Smith, Head of Digital Marketing for Oliver Bonas. “We are very excited about the numerous projects we have in the pipeline to develop our functionalities and customer experience further.”

A new email preference center

But that isn’t all Oliver Bonas accomplished in its first seven months with Exponea. It launched an email preference center to best connect with customers when the time was right for them and ensure that emails would have the most impact possible.

Since implementation, 512 subscribers are currently taking a short break from receiving emails, 3.6k more chose to receive the monthly emails only, and an additional 284 opted to receive weekly emails. These choices were all made in lieu of unsubscribing to all communications from the company.

The email preference center has allowed Oliver Bonas to increase customer lifetime value by allowing consumers to receive communications on a more personalised schedule.

“Our new email preference center gives subscribers looking to unsubscribe alternative options to customize their email frequency and increases our retention,” said Sinead O’Callaghan, Retention Executive for Oliver Bonas. “We’ve already seen a big uptake for these options.”

Exponea’s CDXP paves the way

While Oliver Bonas’ success in less than a year with Exponea is truly impressive, the results are not atypical. The CDXP has a proven track record of achieving significant uplift and allowing companies to personalise communications to best connect with consumers.

If your business has been looking for a platform to improve email metrics and personalisation, look no further. Exponea’s CDXP will unify your customer data from all corners of your company and allow you to leverage that data to create marketing automation campaigns that drive revenue.

Watch our short demo video to better understand how your business can take customer data and turn it into marketing magic just like Oliver Bonas did.

INTERESTED IN EXPONEA?

Discover The Next Generation Of CDP

Exponea's CDXP gives marketers the complete toolset they need for creating incredible customer experiences, by bringing together AI-driven marketing automation, real-time analytics and UX optimization with a best-in-class CDP.

meet the author
Carl Bleich
Content Marketing Manager
Carl works with Exponea experts to produce valuable, customer-centric content. A trusted expert with over 15 years of experience, Carl loves exploring unique ways to turn problems into solutions in the martech space.  

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