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Jordan Torpy Sep 29, 2020 16 min read

What is zero party data and why is it important? (Data collection that respects the customer)

It’s not marketing’s hottest buzzword of the moment. At least not yet....
Peter Mucka Jul 27, 2020 23 min read

Consumer behavior: Practical application of marketing psychology in e-commerce (The ultimate guide)

Good marketing is often about using skills associated with the right s...
Arek Kustra Jun 03, 2020 3 min read

How Pixers leverages personalization to grow during a crisis

Pixers has achieved double-digit growth in a two-month period in the m...
Cara Wilson May 26, 2020 7 min read

Email segmentation & personalization: What’s the difference and why are they important?

This article was created in cooperation with our partner, Jellyfish. S...
Jordan Torpy Mar 23, 2020 3 min read

How OluKai delivers Aloha in a crisis

Exponea client OluKai responded quickly and executed an email campaign...
Jordan Torpy Mar 04, 2020 5 min read

baby-walz uses Exponea to deliver incredible customer experiences

Exponea’s Customer Data and Experience Platform (CDXP) help BabyWalz d...
Robert Heger Mar 01, 2020 13 min read

Customer data management: How to gather customer data correctly

We’re experiencing neck-and-neck competition in the current state of t...
Jordan Torpy Jan 23, 2020 5 min read

What are contextual bandits? Is A/B testing dead?

E-commerce shops live or die by the customer experience. If they can o...
Scott Miraglia Aug 11, 2019 4 min read

How digital transformation is improving customer experience

Guest post from Scott Miraglia, CEO of Elevation Marketing Research fr...
Most popular on blog What’s a customer data platform? The definitive guide to CDPs (2020) What’s customer lifetime value – All you need to know (The ultimate 2020 guide) Consumer behavior: Practical application of marketing psychology in e-commerce (The ultimate guide) The ultimate guide to mastering email deliverability (2020) Single customer view (SCV) overview for 2020 Customer data management: How to gather customer data correctly
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