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Matej Cambal Jul 13, 2020 21 min read

Email marketing analytics deep dive: Metrics, goals, KPIs & reports for 2020

Email performance can be measured in many ways. Look at any email mark...
Gavin Sherry Mar 17, 2020 8 min read

Email A/B testing – The quickest method to increasing your email performance and revenue

You’ve got a great idea for an email campaign. You’re sure the content...
Jordan Torpy Jan 23, 2020 5 min read

What are contextual bandits? Is A/B testing dead?

E-commerce shops live or die by the customer experience. If they can o...
Robert Heger Jul 11, 2019 11 min read

Organizational customer-centric marketing: This time it’s personal

Amid increasing acquisition costs and decreasing new-user growth, e-co...
Samuel Kellett Dec 21, 2018 6 min read

Conversion funnels: Analysis and optimization for e-commerce in 2020

The best way to improve your conversion funnels doesn’t start with mak...
Samuel Kellett Oct 17, 2018 5 min read

CAC vs CPA: How to cut marketing costs when acquiring customers

Despite what many marketers believe, Cost Per Acquisition (CPA) is not...
Samuel Kellett Aug 30, 2018 8 min read

E-Commerce conversion optimization in 2020 – A complete guide

  There are numerous ways to optimize your e-commerce conversions...
Luna Shirley Jun 29, 2018 3 min read

How to troubleshoot marketing automation campaigns?

Let’s troubleshoot your marketing campaigns by honing into the most pr...
Maros Gardon Jan 24, 2018 2 min read

Do you like Experiments?

Making changes to the website design is, in many cases, the most effec...
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