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Matej Cambal Jul 13, 2020 21 min read

Email marketing analytics deep dive: Metrics, goals, KPIs & reports for 2020

Email performance can be measured in many ways. Look at any email mark...
Jordan Torpy Jun 24, 2020 8 min read

Sofology and Exponea: A one-year retrospective (How to get the most out of Exponea)

Companies love to share news about new partnerships. But it’s less com...
Jordan Torpy Jun 13, 2020 3 min read

Why you need email list validation – Exponea & Mailgun [Webinar recap]

Mailgun and Exponea cohosted a great webinar on the importance of emai...
Jordan Torpy Jun 01, 2020 2 min read

How should you approach analytics in a post-lockdown world? [Video Interview]

The coronavirus-lockdown period is either coming to an end or already ...
Cara Wilson May 26, 2020 7 min read

Email segmentation & personalization: What’s the difference and why are they important?

This article was created in cooperation with our partner, Jellyfish. S...
Jordan Torpy Apr 03, 2020 21 min read

The ultimate guide to mastering email deliverability (2020)

Marketers love email. For all of the advances in technology, email is ...
Petr Václavek Mar 27, 2020 14 min read

How to clear overstock without hurting your business – crisis or not.

I’ve been in the fashion business since 2009 – I’ve worked in ma...
Samuel Kellett Mar 06, 2020 12 min read

What’s customer lifetime value – All you need to know (The ultimate 2020 guide)

  The importance of Customer Lifetime Value (also called CLV, CLT...
Jordan Torpy Feb 02, 2020 16 min read

What’s a customer data platform? The definitive guide to CDPs (2020)

Everything You Wanted to Know About Customer Data Platforms You’ve hea...
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