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Peter Irikovský Oct 23, 2020 2 min read

CEO’s perspective: Exponea, Bloomreach announce strategic partnership

2020 has been a strangely unique year.  Questions from all corners of ...
Annabel Pemberton Oct 20, 2020 5 min read

How to achieve customer data security & CCPA compliance in Exponea

Exponea prides itself on having a full suite of security tools and new...
Annabel Pemberton Oct 04, 2020 4 min read

Top 6 tips on staying compliant when working with zero party data

Browsers are taking the lead in changing how businesses interact to th...
Jordan Torpy Sep 29, 2020 16 min read

What is zero party data and why is it important? (Data collection that respects the customer)

It’s not marketing’s hottest buzzword of the moment. At least not yet....
Jordan Torpy Sep 23, 2020 3 min read

Exponea receives MarTech Breakthrough Award for marketing automation innovation

Exponea, the global market-leading Customer Data and Experience Platfo...
Peter Mucka Jul 27, 2020 23 min read

Consumer behavior: Practical application of marketing psychology in e-commerce (The ultimate guide)

Good marketing is often about using skills associated with the right s...
Matej Cambal Jul 13, 2020 21 min read

Email marketing analytics deep dive: Metrics, goals, KPIs & reports for 2020

Email performance can be measured in many ways. Look at any email mark...
Jordan Torpy Jun 30, 2020 2 min read

Yves Rocher uses Exponea + Facebook Lead Ads for more leads in less time

Leveraging Exponea’s integration with Facebook Lead Ads helped Yves Ro...
Chris Williams Jun 26, 2020 4 min read

9 steps to transform the customer experience and challenge the status quo in Telco and Financial Services

It’s a great time to be a challenger. Research shows that, for many pe...
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