Product updates

Jozo KovacProduct, Releases

Increased campaign performance to handle peak of the season and lot of minor fixes reported by our consultants and users.

Exponea Product Roadmap Q3 2018

Jozo KovacGeneral

Within the Q3 2018, Exponea Experience Cloud enters the next stage of its evolution by taking on several new, highly impactful initiatives across the whole application. In order to be fully transparent, we would like to share with … Read More

Roadmap Retrospective: Q1 & Q2 2018

Jozo KovacProduct

The time flies and for us at Exponea, it feels almost supersonic with the sheer amount of development we managed to do over the past 6 months. That’s why we would like to highlight some … Read More

Exponea Roadmap Q4 2017

Jozo KovacGeneral

We believe in full-stack marketing. Using adtech and martech (referring to customer-centric database marketing over direct channels) together, we’ve optimized full-stack marketing. Exponea has two major strategic goals which are focused on simultaneously. First, is … Read More

How intelligent is your A/B testing?

Jozo KovacGeneral

Multi-armed bandit ab tests

Everyone in marketing loves A/B testing.  It’s a simple, brilliant idea: Everything can be improved if more variants are tested. It is especially loved in ecommerce as marketers test designs, claims, call-to-actions over all available … Read More

How To Build a 360-Degree Customer View

Jozo KovacGeneral

A 360-degree view of the customer is the cornerstone of data-driven marketing. As such, it should contain customer attributes that can and will be used for various analyses, when dealing with campaign targeting, etc. In … Read More

Better filters, improved web layer targeting

Jozo KovacGeneral

If there’s one thing we love, it’s building features that open up new possibilities in analytics and marketing automation. We develop a lot of them on our own, but it’s even more exciting when ideas … Read More

Hey, take the initiative

Jozo KovacGeneral

Does your sales chart look like a flat line with only a few seasonal peaks? If so, I guess you would like to change that. Doing that may sound like rocket science, but it is … Read More

Exponea basics: Filters

Jozo KovacProduct

What would be the point of understanding user behavior perfectly if there wasn’t a tool for selecting users with specific behavior patterns, right? That’s why user filters is one of the most important features in analytics & campaigns … Read More

Utilize emails

Jozo KovacUse Cases

Are your marketing costs way too high? Here’s a simple tip to bring them down: identify under-utilized potential in your existing customer base. Look at the results of your latest email campaign. The average revenue … Read More

Analytics reworked

Jozo KovacProduct

You may have noticed changes in the analytics module. This article will explain what comes next. We design Exponea as a Direct Execution Ecosystem (Direct Execution is an ability to trigger a campaign by clicking … Read More

Slack integration

Jozo KovacUse Cases

Slack has become very popular in business community. And of the most powerful features of Slack is integration with all kinds of other tools. Here’s a quick guide how to simply send messages from Exponea to … Read More

Exponea’s Vision and Mission

Jozo KovacGeneral

fashion e-commerce analytics platform

We have spent some time crystallizing Exponea’s identity, and now we’d like to share the result with you – our customers, partners and followers. Vision We envision a future in which companies truly understand their … Read More

5 lessons for fast-growing startups

Jozo KovacGeneral

big data marketing automation

This article is based on my presentation at Nexteria IT CLUB, a local event about Big Data Analytics. Many companies – fashion, travel or SaaS – expand so much and so fast that they fall … Read More