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Develop a Perfect Customer Loyalty Program

It costs 500% more to acquire a customer than to retain one. Yet only 18% of companies today focus on retention. Why?


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Shopify Stores Must Start Creating Customer Loyalty at Scale

Insights Jun 17, 2019 Samuel Kellett 3 min read

When I say Shopify stores must start creating customer loyalty at scale, I’m talking about the direction e-commerce is moving in general: growth through customer loyalty. Not through acquisition; not even through retention. Through fostering customer loyalty.

Retailers who don’t move to more advanced technical solutions to capture the momentum of the industry risk falling behind.

  1. To catch (or lead) the e-commerce industry, retailers need to foster loyalty across their customer base.
  2. The best way to accomplish this is through personalization at scale (offers and recommendations for every user based on their interests).
  3. To make personalization at scale possible, the data needs to be organized around the customer, reporting back to a central hub for all customer data, rather than organized around the channel or device, as most companies are currently set up.

Particularly for mid-level or enterprise companies, there’s a need for technology that effectively organizes customer data, enables an omni-channel experience, and personalizes the site and communications for every user. If your company has annual revenues over $10M, and/or an employee count rising past 50, it’s time for the next level of marketing tech.

What is Exponea?

Exponea transforms data into customer relationships. Built on top of a Customer Data Platform (CDP), exponea.combines data-gathering and analytics capabilities with real-time data updates and a direct execution layer. This enables all communication channels to be “orchestrated” from one place, creating a smart and consistent feel for every customer. With every marketing tool combined in the same software, Exponea is fast and easy to integrate with Shopify stores, or any other online retailer’s site.

Integrate your data and communicate across every touchpoint. Slice your customer base into highly detailed segments and automate your campaigns across the customer lifecycle. A/B test multiple approaches to find the one that works. All within one integrated platform.

Start sending the right message to the right person at the right time.

Take a Closer Look

Exponea Core

A Customer Data Platform for cross-device data tracking, unification, and analytics. Use a single source of customer intelligence to create scalable personalized customer experiences in real-time. Wow your customers by delivering consistent and highly-relevant communication across all channels.

Omni-Channel Orchestration

Engage the right customers at the right moment through the channel they interact with the most. Easily connect all the digital touchpoints you need, and build a unique end-to-end digital adventure to please your customers and achieve your goals through fully automated communication.

Web Optimization Platform

Great web experiences are built by the constant testing of simple but powerful ideas. Unleash the creativity of your digital teams and let them implement and test their hypotheses with a few simple clicks. Continuously experiment with various designs to optimize your digital presence for the best performance.

Product Recommendations

Leverage machine learning to understand the personal interests of each customer, and deliver individually tailored offers at scale, through any channel. Product Recommendations will help you improve the customer experience, satisfaction, and loyalty.

Predictions                                                                                                                        

Reveal customers’ next steps with the help of machine learning technology. Augment your unified single customer view with predictive data and easily identify customer segments with increased conversion potential. Use predictions to power all your marketing campaigns to boost customer satisfaction and profits.

Evolving Expectations

Customers don’t just want personalized experiences; they’ve come to expect them. Exponea helps online retailers to meet and exceed these expectations with personalized customer experiences, offers, and recommendations, focusing on making the process as convenient and consistent as they can, regardless of the communication channel.

 

What Should You Read Next? Author's Hand-Picked Recommendation:

Develop a Perfect Customer Loyalty Program

It costs 500% more to acquire a customer than to retain one. Yet only 18% of companies today focus on retention. Why?

meet the author
Samuel Kellett
Head of Content
Sam leads the content team at Exponea, where he manages the production of e-commerce articles and case studies, as well as the content for webinars and events. With his background in screenwriting and theatre, Sam brings a unique perspective to his role as Exponea’s head of content. Sam’s passion is storytelling: he is constantly exploring new and creative ways to explain complex topics.

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