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Conversion

List of use cases for conversion

ROPO (Research Online, Purchase Offline)

Merge online and offline activities in order to create an accurate customer profile. Identify customers from online activities when they enter brick and mortar.

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Convert Non-Payers to Media Subscribers

Recommend articles to non-paying users which will lead them to convert and buy a subscription.

Upsell Recommendations (AI Driven)

Create and use different recommendation models such as “similar products” or “customers also bought” for identified situations.

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Content-Based Recommendations

Reach customers with an email recommending products similar to those they've put in their cart, but didn’t buy.

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Scrolling Banner

Highlight the most important part of the web via banner.

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Cart Abandonment Email

Remind customers that they have left something in the cart by email 1 hour after their last activity.

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One-Time Banner

Prepare a special discount offer to promote a limited subscription for your website.

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Personalized Incentives

Show a banner communicating how many visitors are interested in the same or similar products/routes, making “social-proof” and incentive for the undecided visitor to act quickly and purchase immediately.

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“Almost Sold Out” Reminder

Prepare web layer banners and modify content to promote remnants and almost sold out goods.

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Web Banners With Dynamic Timing

Track overall visitor interest in specific routes, cross-sell more products to individual visitors. In the Travel sector, cross-sell additional products before the trip, and up-sell new destinations afterward via web layer banners.

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