Use cases

Exponea combines analytics with engagement automation for much faster results

  • Customer journey tracking

  • Customer analysis

  • Performance monitoring

  • Revenue estimates

  • Churn predictions

  • Targeted campaigns

  • Cart reactivation

  • Incentive messages

  • Recommendations

  • Personalised website

Remove bottlenecks

Customer journey tracking

Identify bottlenecks in the customer journey by tracking and drilling into your choice of attributes.

Identify the best customers

Customer analysis

Uncover the value of individual customer groups through micro-segmentation. Divide customers by your choice of any actions and attributes.

Gain full control

Performance monitoring

Track performance with individualized reports and dashboards based on customer profiles. Fine-tune the criteria at any time. No coding needed, changes updated in real time.

Know your future sales

Revenue estimates

Observe spend by individual customer groups over time to better estimate future sales by segment.

Find out why you lose customers

Churn predictions

Predict and prevent churn. Identify attributes leading to lost customers through in-app prediction models.

Communicate in right time

Targeted campaigns

Returning customers are gold. Keep the rest customer life-cycle with targeted and personalised email campaigns based on behavior and purchase history.

Don’t lose an opportunity

Cart reactivation

If managed well, 70% of abandoned purchases can be saved. Return customers to their carts with personalised email or sms reminders.

Nudge customers to action

Incentive messages

The right incentive at the right time can increase conversions by 10%. Use web layers for targeted interactions with visitors.

Help customers choose


Most customers are willing to increase spend if they receive a proper offer. Improve cross- and up-sells with the recommendation engine.

Improve customer experience

Personalised website

Improve the customers’ experience and boost conversion rates by showing what they want to see. Adjust your website and offerings according to visitor preferences.

Quote from Johnny Quach, Director of Product at Rocket Internet
"Exponea just works. With a few clicks we’re able to launch promotional campaigns, targeted messaging, and even run A/B test without any development support."
Johnny Quach, Director of Product at Rocket Internet
Start today. See value tomorrow

Success stories

9 reasons to stop looking elsewhere

We built Exponea around you and your customers. This is what you can do from day one


See value in 2 weeks

Why wait? The initial integration of Exponea takes just a few minutes. Our consultants then delve into your data, find actionable insights and deliver the first results in just a few weeks.


Cover the entire journey

It all begins with the customer's first visit and ends with their repeated purchases. Eager to know what happens in between? Get powerful customer insights and act upon them straight away, effortlessly and effectively.


Become customer-centric

Each and every one of your customers matters. Instead of just giving you a brief audience overview, Exponea delivers everything needed for one-to-one marketing.


Enjoy a fully-equipped tool

E-commerce businesses typically need as many as 12 separate tools to deal with tracking data, building audiences, sending emails etc. Then, there's Exponea that integrates everything into one interface. We call it the Direct Execution Ecosystem.


Build cross-channel campaigns

Reach your customers in the right place at the right time. Exponea is a truly multi-channel platform, where the only limit is one's imagination.


Bury the hatchet

Exponea is a peacemaker between you and your IT. Once the integration is done, it's between you and us. Let's focus on your marketing goals and let your IT focus on theirs.


Get the whole company on board

Exponea makes it easy for departments to work together. Get insights, decide about experiments and celebrate successes and new learnings together.


Boundaries? No, thanks

There's no such thing as two identical businesses. Exponea is ready for it, allowing everyone to dig as deep as they need and evolving by itself based on how you've been using it.


Get value or money back

If you're not happy with what we deliver after two months, just say the word and we'll refund you.