Evergrowing list of use cases
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Acquisition
Vouchers for first/next purchase
Create incentives for your visitors to become buyers by offering a discount for their current purchase, or, even better, offering a voucher for their next purchase (leading to lower cost and higher retention).
Omni-channel 1:1 personalized campaigns
Lead your customers through the entire life-cycle with personalized and timely messages, significantly enhancing your opportunities to acquire a loyal customer.
Ads management integrations
Exponea integration with Facebook Ads, Google Adwords, Analytics & Doubleclick enables you to run more efficient acquisition campaigns, all the way from media planning to reporting. With digital marketing efforts together on one powerful platform, you can work smarter, act quicker, and get better results.
Revenue attribution report
Get a comprehensive overview of acquisition sources and customer touch-points leading a purchase. Multiple models include first/last touch, linear, and time decay.
Conversion
Convert non-payers to media subscribers
Recommend articles to non-paying users which will lead them to convert and buy a subscription.
Upsell recommendations (AI driven)
Create and use different recommendation models such as “similar products” or “customers also bought” for identified situations.
Content-based recommendations
Reach customers with an email recommending products similar to those they've put in their cart, but didn’t buy.
Scrolling banner
Highlight the most important part of the web via banner.
Cart abandonment email
Remind customers that they have left something in the cart by email 1 hour after their last activity.
One-time banner
Prepare a special discount offer to promote a limited subscription for your website.
Personalized incentives
Show a banner communicating how many visitors are interested in the same or similar products/routes, making a “social-proof” and incentive for the undecided visitor to act quickly and purchase immediately.
“Almost sold-out” reminder
Prepare web layer banners and modify content to promote remnants and almost-sold out goods.
Web banners with dynamic timing
Track overall visitor interest in specific routes, cross-sell more products to individual visitors. In the Travel sector, cross-sell additional products before the trip, and up-sell new destinations afterward via web layer banners.
Retention
Omni-channel lead generation
Take your customer through a multi-channel journey. Generate leads by tracking agent-customer interactions at a shop or call center. Keep communicating with email or SMS messages if there is no immediate purchase. Activate unconverted leads at the call center.
RFM life-cycle automation
Segment customers using Recency, Frequency and Monetary Value as key criteria and create automated campaigns ensuring appropriate incentives based on customer segment.
Emails delivered on time to each customer
Increase email open rates. Thanks to an AI-powered algorithm, determine the ideal distribution time for each user based on their email opening habits and reach them at this optimal hour.
Customer segmentation
Segment customers according to their behaviour and subsequently launch targeted mailing campaigns on specific segments.
Automatic emails for birthdays & name-days
Send a thoughtful email to customers on their birthday (or name-day) using a customized email template. Customize the content based on the customer value and life-cycle.
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