Evergrowing list of use cases
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Acquisition
Vouchers for First/Next Purchase
Create incentives for your visitors to become customers by offering them a discount on their current purchase or offering them a voucher for their next purchase (leading to lower cost and higher retention).
Omni-Channel 1:1 Personalized Campaigns
Lead your customers throughout their entire life cycle with personalized and timely messages, significantly enhancing your opportunities to acquire and keep a loyal customer.
Ads Management Integrations
Integration with Facebook Ads, Google Adwords, Analytics & Doubleclick enables you to leverage insights from Exponea to run powerful acquisition & retention campaigns outside of your website.
Revenue Attribution Report
Get a comprehensive overview of acquisition sources and customer touch-points leading to a purchase. Multiple models include first/last touch, linear, and time decay.
Conversion
Convert Non-Payers to Media Subscribers
Recommend articles to non-paying users which will lead them to convert and buy a subscription.
Upsell Recommendations (AI Driven)
Create and use different recommendation models such as “similar products” or “customers also bought” for identified situations.
Content-Based Recommendations
Reach customers with an email recommending products similar to those they've put in their cart, but didn’t buy.
Scrolling Banner
Highlight the most important part of the web via banner.
Cart Abandonment Email
Remind customers that they have left something in the cart by email 1 hour after their last activity.
One-Time Banner
Prepare a special discount offer to promote a limited subscription for your website.
Personalized Incentives
Show a banner communicating how many visitors are interested in the same or similar products/routes, making “social-proof” and incentive for the undecided visitor to act quickly and purchase immediately.
“Almost Sold Out” Reminder
Prepare web layer banners and modify content to promote remnants and almost sold out goods.
Web Banners With Dynamic Timing
Track overall visitor interest in specific routes, cross-sell more products to individual visitors. In the Travel sector, cross-sell additional products before the trip, and up-sell new destinations afterward via web layer banners.
ROPO (Research Online, Purchase Offline)
Merge online and offline activities in order to create an accurate customer profile. Identify customers from online activities when they enter brick and mortar.
Retention
Omni-Channel Lead Generation
Take your customer through a multi-channel journey. Generate leads by tracking agent-customer interactions at a shop or call center. Continue communicating with email or SMS messages if there is no immediate purchase. Activate unconverted leads at the call center.
RFM Life-Cycle Automation
Segment customers using recency, frequency and monetary value as key criteria and create automated campaigns ensuring appropriate incentives based on customer segment.
Emails Delivered on Time to Each Customer
Increase email open rates. Thanks to an AI-powered algorithm, determine the ideal distribution time for each user based on their email opening habits and reach them at this optimal hour.
Customer Segmentation
Segment customers according to their behaviour and subsequently launch targeted mailing campaigns on specific segments.
Automatic Emails for Birthdays & Name Days
Send a thoughtful email to customers on their Birthday (or Name Day) using a customized email template. Customize the content based on the customer value and life cycle.
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