Create incentives for your visitors to become customers by offering them a discount on their current purchase or offering them a voucher for their next purchase (leading to lower cost and higher retention).
Lead your customers throughout their entire life cycle with personalized and timely messages, significantly enhancing your opportunities to acquire and keep a loyal customer.
Integration with Facebook Ads, Google Adwords, Analytics & Doubleclick enables you to leverage insights from Exponea to run powerful acquisition & retention campaigns outside of your website.
Get a comprehensive overview of acquisition sources and customer touch-points leading to a purchase. Multiple models include first/last touch, linear, and time decay.
Recommend articles to non-paying users which will lead them to convert and buy a subscription.
Create and use different recommendation models such as “similar products” or “customers also bought” for identified situations.
Reach customers with an email recommending products similar to those they've put in their cart, but didn’t buy.
Highlight the most important part of the web via banner.
Remind customers that they have left something in the cart by email 1 hour after their last activity.
Prepare a special discount offer to promote a limited subscription for your website.
Show a banner communicating how many visitors are interested in the same or similar products/routes, making “social-proof” and incentive for the undecided visitor to act quickly and purchase immediately.
Prepare web layer banners and modify content to promote remnants and almost sold out goods.
Track overall visitor interest in specific routes, cross-sell more products to individual visitors. In the Travel sector, cross-sell additional products before the trip, and up-sell new destinations afterward via web layer banners.
Merge online and offline activities in order to create an accurate customer profile. Identify customers from online activities when they enter brick and mortar.
Take your customer through a multi-channel journey. Generate leads by tracking agent-customer interactions at a shop or call center. Continue communicating with email or SMS messages if there is no immediate purchase. Activate unconverted leads at the call center.
Segment customers using recency, frequency and monetary value as key criteria and create automated campaigns ensuring appropriate incentives based on customer segment.
Increase email open rates. Thanks to an AI-powered algorithm, determine the ideal distribution time for each user based on their email opening habits and reach them at this optimal hour.
Segment customers according to their behaviour and subsequently launch targeted mailing campaigns on specific segments.
Send a thoughtful email to customers on their Birthday (or Name Day) using a customized email template. Customize the content based on the customer value and life cycle.
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