Banners – “Almost Sold Out” Products
Problem:
Ineffective promotion of almost sold-out products.
Cause:
Website visitors do not see these almost sold-out products or feel the need to buy immediately.
Solution:
Send website visitors a “reminder” using the web layer content-modifying feature to highlight “almost sold-out products,” creating a social-proof incentive to persuade them to buy the product.
Deliverables:
An A/B-tested reminder using the web layer content-modifying feature in Exponea. Two messages were tested:
- The last product in stock
- Attention – the product is running out of stock
Duration:
- Web layer banner: 3 hours
- Report: 0.5 - 1 hours
Total: around 2 man-days
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