Banners and abandoned cart with dynamic timing

Use case web banners with dynamic timing

Problem:

Client is not able to cross-sell / up-sell additional products.

Cause:

Supplementary products are not promoted and visible enough on the website so customers do not buy them.

Solution:

Send emails to cross-sell additional products to the customer within a specific timespan depending on the time of trip departure and recommend additional destinations after they complete the trip(upsell).

Deliverables:

Prepared an email scenario promoting additional products and services, depending on the date of flight (incentive to cross-sell more products with the flight ticket).

Timing of email send-out is dependent on the timespan between buying the flight ticket and actual departure (dynamic timing feature set to cca 3 days before the departure).

After the arrival, an email using a typical timestamp is sent, with the plan of upselling the customer – recommending other destinations, etc. (set to cca 2 days after the arrival).

Duration:


  • Setup events tracking: 4 hours
  • Scenario logic setup: (dependent on cooperation with client)
  • Creating expressions and scenario: 3 hours
  • Email design: 4 hours (dependent on cooperation with client)
  • Personalized email template (with Jinja): 3 hours
  • Product / location recommendation: 6 hours
Total: 2 weeks
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