Show visitors who else is interested

Use case personalised incentives

Problem:

Many website visitors are looking at offers but they are not purchasing.

Cause:

Visitors do not feel they should act right now, they postpone the decision for later.

Solution:

Show a notification of how many other visitors are interested in the same offer, making them aware that they should decide quickly.

Deliverables:

  • Set up tracking for product pageview with ID attribute (event view_item).
  • Create report to list top products.
  • Create personalized web layer notification (reads value from the report).
  • Set up JavaScript code to show web layer (with product ID parameter) on the product page.

Duration:


  • Tracking setup: 1 hour
  • Creating web layer notification design (HTML+CSS): 2 hours
  • Personalize web layer with Jinja: 1 hour
  • Set up JS to show banner: 1 hour
Total: approx. 1 man-day
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