Vouchers for first/next purchase

First purchase - Exponea

Problem:

Just a small segment of customers are repeating their purchases even though their post purchase NPS is high.

Cause:

Low product differentiation on the market contributes to low brand loyalty and customers are willing to purchase the product anywhere if the price is low.

Solution:

Offer customers vouchers for their first or next order incentivizes purchase even within an undifferentiated market.

Deliverables:

  • Weblayer design and its implementation
  • Newsletter design with voucher and trigger scenario
  • Voucher codes database

Duration:


  • Weblayer design: 2 hours
  • Newsletter design: 3 hours
  • Uploaded voucher codes: 15 minutes
Total: approx. 1 day
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