ROPO (Research Online, Purchase Offline)
Problem:
Client wanted help to store and capitalize on the collection of info from customers, both online and offline, creating optimized ROPO (Research Online Purchase Offline).
Cause:
The client was not utilizing the latest real-time analytics which helps create unified customer profiles.
Solution:
65% of all customers paid in stores with a loyalty card which created a link to the online identities of customers. Targeting was then optimized and enriched with offline purchases. Paying with a loyalty card also enabled a collection of email addresses which were connected to a NAY internal identifier. The same information was obtained for customers navigating and purchasing through the e-shop.
Deliverables:
The key was an ability to integrate with SAP BW and synchronize the online and offline data into one project. Exponea was also capable of creating a middle-ware service that transformed the data and made it readily available.
Duration:
- Tracking setup: 3 – 4 hours
- Data synchronisation setup in the client’s data warehouse: 6 – 8 hours
- Implementation of the middleware service for data transformation: 8 – 10 hours
Total: cca 10 days from the start of pilot