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ROPO (Research Online, Purchase Offline)


Client wanted help to store and capitalize on the collection of info from customers, both online and offline, creating optimized ROPO (Research Online Purchase Offline).


The client was not utilizing the latest real-time analytics which helps create unified customer profiles.


65% of all customers paid in stores with a loyalty card which created a link to the online identities of customers. Targeting was then optimized and enriched with offline purchases. Paying with a loyalty card also enabled a collection of email addresses which were connected to a NAY internal identifier. The same information was obtained for customers navigating and purchasing through the e-shop.


The key was an ability to integrate with SAP BW and synchronize the online and offline data into one project. Exponea was also capable of creating a middle-ware service that transformed the data and made it readily available.


  • Tracking setup: 3 – 4 hours
  • Data synchronisation setup in the client’s data warehouse: 6 – 8 hours
  • Implementation of the middleware service for data transformation: 8 – 10 hours
Total: cca 10 days from the start of pilot
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