Cart abandonment email
Problem:
Customers add products to their cart but do not complete the purchase.
Cause:
Customers might have gotten distracted by other things.
Solution:
Remind the customer by email he has something in left the cart 1 hour after his last activity with the shopping cart. The email will include a list of all items in the cart. The effectiveness of this will be A/B tested against a control group (customers who didn’t receive this reminder at all).
Deliverables:
- Setup tracking of event cart_update (tracked for every change of the contents of the shopping cart, event attribute contains list of items currently present together with other required values to personalize the email)
- Create email template HTML and personalize with data from the event
- Create scenario with A/B test, triggered by cart_update event which checks if the purchase was not made within the last 1 hour and send personalized email
Duration:
- Tracking cart_update 3 hours
- Create email template: 2 hours
- Personalize email template with Jinja: 2 hours
- Create scenario: 1 hour