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Cart abandonment email

Problem:

Customers add products to their cart but do not complete the purchase.

Cause:

Customers might have gotten distracted by other things.

Solution:

Remind the customer by email he has something in left the cart 1 hour after his last activity with the shopping cart. The email will include a list of all items in the cart. The effectiveness of this will be A/B tested against a control group (customers who didn’t receive this reminder at all).

Deliverables:

  • Setup tracking of event cart_update (tracked for every change of the contents of the shopping cart, event attribute contains list of items currently present together with other required values to personalize the email)
  • Create email template HTML and personalize with data from the event
  • Create scenario with A/B test, triggered by cart_update event which checks if the purchase was not made within the last 1 hour and send personalized email

Duration:


  • Tracking cart_update 3 hours
  • Create email template: 2 hours
  • Personalize email template with Jinja: 2 hours
  • Create scenario: 1 hour
Total: 2 weeks
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