Recommendations for Similar Products
Customers are not seeing a selection of similar products along with the item they are specifically looking for.
Client lacked a system for recommending and displaying alternative products.
Implement “similar products” and the “customers also bought” recommendation models to show customers a range of additional products according to their specific situation.
Two recommendation models were created and used:
- “Similar products” recommendation template uses content-based model (based on selected attributes of products)
- “Customers also bought” model was based on collaborative filtering (Oryx)