Companies Like Yours Use over 12 Different
Tools to Communicate with Customers.

How assured are you of their security?

Marketers,
take advantage
of GDPR.


Uncover hidden
opportunities.

Achieve GDPR Compliance

On May 25th 2018 the new EU regulation takes effect. It has a huge impact on the way we all do online marketing and deal with customers’ data. With fines of up to 20 mil. EUR or 4% of your global turnover, you better be serious about it. Even you, personally, could be held liable for non-compliance.

At Exponea, we understand the risks and opportunities. Being ISO 9001 & ISO 27001 certified, Exponea is working together with co-authors of GDPR standards. We can help your company become GDPR ready before May 2018.

73% of businesses are not ready
to satisfy the compliance obligations of GDPR.

Osterman Research / Inc

5 Things You Should
Know about GDPR

(and They Are Not Positive)

  • 73% of all EU-based online businesses will not be legally allowed to stay in touch with their current customers because of non‑compliant consents to send email gathered in the past.
  • As a data processor you are legally responsible, even for the faults of your suppliers and solution providers.
  • Too many companies do not have a data-flow map of all 3rd party providers, which is the pipeline of customer data, contracts and GDPR requirements.
  • You have to grant all the required rights to your users. Companies must be able to provide (for free) a copy of an individual’s personal data or even erase them, if requested.
  • You need to have a plan in place to be able to communicate with authorities and customers within 72 hours of eventual data breach.
90% of businesses believe it’s too difficult to delete
customer data and 60% do not have the systems
in place to help them do so.

State of European Privacy Report

Take Action
in 5 Quick Steps

  • Start collecting GDPR ready consents
    Review all consents you gather and make them GDPR compliant. Create a sound communication strategy to drive acceptance of updated GDPR compliant consents. As for any new database, make sure that the potential subscriber confirms willingness to join your mailing list by sending an automated email to confirm the subscription.
  • Review all contracts with third party providers
    Marketers, marketing automation platforms, CRMs, etc., create most of their data ecosystem. Make sure that they are taking the steps necessary to prepare for GDPR compliance with measures in place to store, process and integrate data appropriately.
  • Start centralizing your personal data collection into a GDPR ready system
    Make sure your users can access their data, review its proposed usage, and make any changes if necessary. Choose a platform that enables marketers to make it happen.
  • Audit and document current data collection and processing
    Map all the dataflow of your customers’ and visitors’ information. Make sure you understand the data that you really need and the type of processing you do with it.
  • Cooperate across departments (IT, Legal, Operations, …)
    Make sure you have all GDPR paperwork and processes in place. All managers and decision makers in your company should be aware of changes GDPR brings and key deadlines.

We cooperate with one of the creators of GDPR legislation.

Exponea has partnered with attorneys from Steiniger law firm who are co-authors of GDPR legislation, to ensure we provide our clients with the most relevant, precise and up to date services of GDPR compliance.

Ask for a GDPR Analysis
from Exponea Experts

Our customers consider security and compliance as the top priority in 2018. We understand the risks and opportunities and can help you better prepare your company to be GDPR ready before May 25th, 2018, with tailored analysis presented directly at your office.


Contact Us

About Us

Exponea is the GDPR ready experience cloud.

Personalized communication is the core of our business. Being a European-based company we understand the needs of EU customers and we cannot jeopardize your and our business future.

We are a trusted and reliable partner adhering to EU standards.



See Why We Are Trusted

Exponea

No.1 Fastest Growing
SaaS Company
in Europe

Exponea empowers B2C marketers to raise conversion rates, improve acquisition ROI and maximize customer lifetime value.

With a team of 152+ professionals operating worldwide, we have grown by 45% during the last 6 months.

Winner
G2Crowd Comparison
vs. Marketo/​Pardot/​Adobe Campaign

Intuitive usage of Exponea is just one of the leading capabilities, together with performance and reliability, data quality management and 32 other indicators.
See why users rate Exponea higher in overall user satisfaction.

No.1 High Performer
1000+ Data Driven Marketers
Prefer Exponea

Create and execute campaigns in just a few clicks. Empowering growth-oriented marketers to be less dependent on IT departments.

Fulfilling their expectations, G2Crowd rated Exponea as the no.1 "High Performer" in marketing automation.

Rising Star Award
in Marketing Automation

There are over 4,000 marketing tools, a few experience clouds, but only 1 that guarantees ROI in 8 weeks.

Built as an integrated solution from the ground up, Exponea delivers results in real‑time.

Explore All Capabilities

Full suite of personalization & communication solutions to drive
revenue and engagement throughout the customer journey

Omni‑Channel Communication Orchestration

By consistently communicating with customers across all channels, devices, and touchpoints; your company can significantly improve the customer experience, resulting in higher conversion and retention rates.

Comprehensive Email Management

Email is still a very important channel. Exponea enables you to run regular, triggered, and special email campaigns. Optimize them with A/B tests and AI. Easily integrate them with other channels (push notifications, web, call center, etc.).

AI Powered

Recommendations & Personalization

A personalised experience is expected by 79% of customers, but less than 20% of e‑commerce businesses provide it. Exponea delivers multiple approaches and makes it easy to choose the best option with A/B testing.

AI Powered

Predictive Analytics & Segmentations

Understanding your customers, their buying and churn patterns is critical for setting effective marketing, product or sourcing strategy. Exponea’s unrivaled analytics & segmentations capabilities help to focus on customers with the highest likelihood of conversion.

AI Enhanced

Ad Management

Get a unified view of performance from all your online ad campaigns. Use online interactions and CRM data to define your retargeting and look‑alike audiences. Let AI manage your ads to achieve maximum performance.

Attribution Modelling

Most ad platforms generate reports that significantly overstate their value. Exponea provides an independent omni‑channel attribution model enabling you to objectively assess the ROI of your marketing.

Tool Integrations & Easy Extensions

The marketing ecosystem is rich and top results are often achieved by integrating a collection of best‑of‑breed tools. Hence, we’ve integrated Exponea with multiple external tools and made further additions easy.

Data Tracking & Long‑Term Storage

Exponea tracks all online interactions via tags and enables imports from existing systems. All data builds a real‑time profile of individual customers and can trigger desired actions. Exponea can securely store all information in Hadoop or BigQuery.





Why Current & Future Leaders
Choose Exponea

Dominik Brichta / Co-Founder & CAO
Electronic Star Logo
Exponea allows us to personalize content for our visitors in real-time. We are not dependent on our IT department in Germany.
Dominik Brichta / Co-Founder & CAO
Electronic Star Logo
Quick integration, guaranteed ROI

Quick integration, guaranteed ROI

Unlike competition, Exponea can work as an execution layer on top of existing systems, requiring limited integration. This enables us to offer 100% money-back guarantee for the initial 8-week proof-of-concept stage. It makes the start very fast and risk-free.

Flexibly managed service offering

Flexibly managed service offering

We like to say: “First time we do it for you, second time we do it with you and third time we support you”. You can always adjust the level of support from fully managed service to self-service.

Ever-evolving platform

Ever-evolving platform

New and improved features launched every week, keeping Exponea users abreast of new hacks and technologies. From now, you’ll be able to harness all new opportunities before competition does.

See How Companies Like Yours Made It