Find your Customer Acquisition Cost, Customer Lifetime Value, and learn which of five KPIs your company needs to work on most.


What will you learn?

Break Customer Acquisition Cost and Customer Lifetime Value down into the KPIs that comprise them, and find those KPIs for your company. This sheet has every formula you need, and an example for each one. Armed with this information, you will be able to determine which aspect of your business needs the most work.

Retail Math Cheat Sheet

What are some of the highlights?

  • Learn to calculate Average Order Value, Purchase Frequency, and Gross Margin
  • Learn to calculate Cost Per Visit and Conversion rate
  • Learn how to use these KPIs to find out where your company is leaving money on the table

Our research & content expert, Sam

Sam's marketing career started in Los Angeles back in 2012, and his interest in creating interesting content for complex topics has persisted. His mission at Exponea is to be an advocate of e‑commerce solutions: writing guides and articles with data from Exponea’s work with e‑commerce clients, as well as from consumer surveys, studies, and reports.

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These tips are also used by Sofology

Watch a 2-minute video with our client. Discover how they use a set of personalization tactics from Exponea.

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