The Ultimate Guide to E‑Commerce Personalization

Embrace personalization in the right way without coming off as too intrusive and tear down the walls standing in the way of a customer’s purchase.

What will you learn?

You will find out how online retail companies are misusing content personalization, leading to customers perceiving their efforts as intrusive, even borderline creepy. You will learn how to do it in the right way.

We will also arm you with a set of personalization tactics which will help you solve the painful challenges online retailers face, and give you tips on several content personalization strategies that positively influence the customer experience.

What are some of the highlights?

  • How to personalize without coming off as creepy
  • How to solve challenges in online retail with 4 personalization tactics
  • 6 personalization tips that positively impact the customer experience

Our internal expert Luna

When she started working for Exponea, Luna became the Manager for Advanced Use Cases which enabled her to be in touch with cutting edge personalization and AI related tactics that Exponea delivered. Now she makes sure to share what she has learned throughout her entire career and supports Exponeans to do so as the Head of Content.

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The e‑book is on its way.

These tips are also used by Sofology

Watch a 2-minute video with our client. Discover how they use a set of personalization tactics from Exponea.