Exponea is proud to have been named a Cool Vendor in Multichannel Marketing by Gartner in their April 2020 report (get the report). This report highlights interesting, new and innovative vendors, products, and services in the field of multichannel marketing.
According to Gartner, Exponea “breaks the CDP mold” by going beyond just managing customer data profiles. Exponea also offers omnichannel campaign management and orchestration and extensive testing capabilities.
Gartner highlights the fact that Exponea has been built from the ground up, which means all elements of the platform seamlessly integrate with each other – which isn’t the case for some older legacy solutions.
Exponea’s Customer Data and Experience Platform is used by companies around the world to deliver game-changing customer experiences. The inclusion in the report is a clear demonstration of Exponea’s dedication to innovation and growth. Read more about Exponea’s innovation in the public Product Roadmap.
“To us, Gartner’s recognition validates our ethos as a Customer Data and Experience Platform,” said Peter Irikovsky, CEO and Co-Founder of Exponea. “We think it solidifies the fact that we’re creating our own category by layering the actionability of campaign tools with the intelligence of a CDP, and that we’re doing it successfully. Our customers already know that the CDXP is a must for success in retail and e-commerce, and we believe the Cool Vendor recognition is exciting momentum that further validates this trend. We look forward to more top tier brands joining our trajectory.”
Exponea is a scalable, flexible, and secure Customer Data and Experience Platform. Built from the ground up for retail and e-commerce, Exponea collects and unifies data from all customer touchpoints to give businesses the insights and action opportunities they need to execute campaigns that deliver real results.
As the world’s first GDPR-certified SaaS company, you can be confident that your customer data will not just drive growth for your company, but that it will do so securely. That’s why companies like Missguided, Desigual, T-Mobile, and the Arcadia group have already chosen Exponea to make the most of their data and create win-win relationships with their customers.
Watch this 3‑minute video of Exponea’s main CDXP features and learn how it enables you to use in‑depth customer intelligence contained in a unified single customer view, delivering personalized experiences that are relevant and unified across all channels and devices.