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    CEO’s perspective: Exponea, Bloomreach announce strategic partnership

    Oct 23, 2020 Peter Irikovský 2 min read

    2020 has been a strangely unique year. 

    Questions from all corners of the globe emerged and the need for immediate answers came from both those inside Exponea and from our customers. These challenges tested the will of many of us and required creative and innovative problem solving. 

    I am proud to say that Exponea faced those challenges head on, and while some of them still remain, we have grown significantly stronger from overcoming the hurdles 2020 presented. 

    This week, we officially announced our strategic partnership with Bloomreach, the leader in commerce experience™. This partnership will amplify both Exponea and Bloomreach’s unique capabilities to drive consistent and laser-targeted customer experiences across marketing and commerce. Combining together Exponea’s customer-centric view with Bloomreach’s catalogue-centric view will enable our joint customers to have the most sophisticated e-commerce experience possible.

    The announcement also proves that our hard work has not gone unnoticed. Earning recognition for being the global leader that we are by brands like Bloomreach is very rewarding, especially considering all the challenges of 2020.  If you’d like to read more about the partnership details, refer to our press release.

    The combination of Bloomreach and Exponea enables marketers and commerce professionals to deliver seamless experiences across their digital marketing and commerce execution – driving click-through, conversion, re-purchase, and average order sizes higher by ensuring consistent, contextual experiences at every interaction with the brand. This aligns directly with our founding vision of Exponea from several years ago. We’re really excited to see that dream come to life, although in a different way that we envisaged five years ago.

    Why partner with Bloomreach now? We have long searched the market for partners that shared the same commitment to product and customer service excellence that we have. We have found a partner that shares our values of delivering customer love, acting with integrity, and being entrepreneurial. 

    The opportunity to partner with a company that holds the pedigree of Bloomreach is not an opportunity we take lightly. The combination of our two powerhouses will offer the world’s first completely-integrated commerce and marketing experience. We look forward to being a part of that combination and providing a truly fresh, innovative and integrated commerce experience.

    meet the author
    Peter Irikovsky
    CEO at Exponea
    Peter Irikovsky is the CEO of Exponea, the leading customer data & experience platform on the market. Prior to heading up the Exponea team, Peter demonstrated his passion for entrepreneurialism as the CEO of Slevomat Group, where he helped grow revenue to 100m in fewer than four years. His past experience also includes LRJ Capital, McKinsey, Groupon, and KPMG.  Peter is a frequent speaker (Davos, Forbes, StartupGrind, US Embassy, EU commission), and serves as the head of the supervisory board at Duke of Edinburgh International Award in Slovakia, board member of National Monuments Foundation, and committee member at Millennium Calendar Prize. He is a Singularity University graduate and holds a degree in Computer Science.

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