Vouchers for first/next purchase

Problem:

Just a small segment of customers are repeating their purchases even though their post purchase NPS is high.

Cause:

Low product differentiation on the market contributes to low brand loyalty and customers are willing to purchase the product anywhere if the price is low.

Solution:

Offer customers vouchers for their first or next order incentivizes purchase even within an undifferentiated market.

Deliverables:

• Weblayer design and its implementation
• Newsletter design with voucher and trigger scenario
• Voucher codes database

Duration: