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ROPO (Research Online, Purchase Offline)

Problem:

Client wanted help to store and capitalize on the collection of info from customers, both online and offline, creating optimized ROPO (Research Online Purchase Offline).

Cause:

The client was not utilizing the latest real-time analytics which helps create unified customer profiles.

Solution:

65% of all customers paid in stores with a loyalty card which created a link to the online identities of customers. Targeting was then optimized and enriched with offline purchases. Paying with a loyalty card also enabled a collection of email addresses which were connected to a NAY internal identifier. The same information was obtained for customers navigating and purchasing through the e-shop.

Deliverables:

The key was an ability to integrate with SAP BW and synchronize the online and offline data into one project. Exponea was also capable of creating a middle-ware service that transformed the data and made it readily available.

Duration:


  • Tracking setup: 3 – 4 hours
  • Data synchronisation setup in the client’s data warehouse: 6 – 8 hours
  • Implementation of the middleware service for data transformation: 8 – 10 hours
Total: cca 10 days from the start of pilot
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