The client’s existing marketing “automation” solution did not automate campaigns, such as for abandoned cart (i.e., when a prospective customer already adds a product into the shopping cart, but does not finish the purchase).
Moreover, creating targeted email campaigns was time consuming, effectively limiting the number of marketing initiatives the company could run.
The client used our trigger-based scenarios feature to automate sending personalized email reminders to customers who are interested in a specific product but did not finish the purchase process (Exponea enables easy customer segmentation for individual campaigns, e.g., abandoned cart / geography / cross-sell / up-sell).
In Exponea’s Direct Execution ecosystem, it takes the client only a few minutes to create a full marketing initiative in our drag & drop campaign and email designer without the BI and IT departments having to manually extract target segments from the SQL database and coding the email offer template.
conversion rate growth
campaign frequency growth
weeks to value
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Why wait? The initial integration of Exponea takes just a few minutes. Our consultants then delve into your data, find actionable insights and deliver the first results in just a few weeks.
It all begins with the customer's first visit and ends with their repeated purchases. Eager to know what happens in between? Get powerful customer insights and act upon them straight away, effortlessly and effectively.
Each and every one of your customers matters. Instead of just giving you a brief audience overview, Exponea delivers everything needed for one-on-one marketing.
E-commerce businesses typically need as many as 12 separate tools to deal with tracking data, building audiences, sending emails etc. Then, there's Exponea that integrates everything into one interface. We call it the Direct Execution Ecosystem.
Reach your customers in the right place at the right time. Exponea is a truly multi-channel platform, where the only limit is one's imagination.
Exponea is a peacemaker between you and your IT. Once the integration is done, it's between you and us. Let's focus on your marketing goals and let your IT focus on theirs.
Exponea makes it easy for departments to work together. Get insights, decide on experiments and celebrate successes and new learnings together.
There's no such thing as two identical businesses. Exponea is ready, allowing everyone to dig as deep as they need and evolving by itself based on how you've been using it.