35%+ conversion rate increase with a smart email campaign

Websupport is a major CEE webhosting provider with over 100,000 customers and one of the 50 fastest growing companies in CEE in 2014 according to Deloitte. Besides webhosting, it offers domain registration services.

36.7%

conversion rate growth

4x

campaign frequency growth

4

weeks to value

Challenges

  • The client’s existing marketing “automation” solution did not automate campaigns, such as for abandoned cart (i.e., when a prospective customer already adds a product into the shopping cart, but does not finish the purchase).
  • Moreover, creating targeted email campaigns was time consuming, effectively limiting the number of marketing initiatives the company could run.

Solutions

  • The client used our trigger-based scenarios feature to automate sending personalized email reminders to customers who are interested in a specific product but did not finish the purchase process (Exponea enables easy customer segmentation for individual campaigns, e.g., abandoned cart / geography / cross-sell / up-sell).
  • In Exponea’s Direct Execution ecosystem, it takes the client only a few minutes to create a full marketing initiative in our drag&drop campaign and email designer without the BI and IT departments having to manually extract target segments from the SQL database and coding the email offer template.

Impact

  • The best-performing email campaign delivered a 36.7% higher conversion rate compared to the control group. In other words, the client managed to translate one third of abandoned carts into a purchase with a few clicks.
  • In addition to increasing Websupport’s revenue, Exponea significantly empowered the client’s marketing department: it can newly perform campaigns without the need to involve the IT and Data Mining departments, saving everyone’s time and money.

There are numerous reasons why a customer may not finish her purchase. A simple reminder message thus can have a tremendous impact.

Olivia Kunertova
Delivery Consultant
Stories

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