The client’s management and marketing team understood the value of customer data perfectly, yet they struggled to leverage it in a way that would help them achieve their business goals. That changed when our value delivery consultants proved how conversion funnels could be improved in just 11 days, if the right technology and flawless execution are implemented.
One final nudge was all that customers needed.
Our data experts first identified a major pain point — the customer journeys were smooth up until the point of the actual purchase. In other words, visitors of DFX could find what they were looking for rather easily, but too many of them dropped out of the conversion funnel right before purchasing a product.
Having consulted the client, we agreed on a hypothesis to work with: if we give the visitors who show repeated interest in a product a gentle nudge to finish the purchase before they churn, it will steer their behaviour toward completing the purchase.