Insights Robert Heger Sep 20, 2019 5 min read

Advanced Remarketing Explained: Enriched Retargeting Strategy

Only 3% of website visitors are ready to buy, so what about the other 97%? They may be willing to share contac...
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Insights Robert Heger Sep 04, 2019 6 min read

Predictive Behavior Modeling: How to Find and Win Future VIP Customers

Every business discovers that some customers are more valuable than others. This can be due to a wide range of...
Case Studies Jordan Torpy Sep 02, 2019 3 min read

Missguided Heals its Mailing List with Exponea’s Engagement Optimization

Missguided is one of the UK’s most popular online fashion retailers. From its start in 2009, Missguided has qu...
Insights Samuel Kellett Aug 28, 2019 4 min read

(INTERVIEW) How Desigual Improves CX and Increases Lifetime Value

The e-commerce industry has been slowly wising up to the importance of one KPI in particular when measuring co...
Insights Maros Gardon Aug 23, 2019 7 min read

How We Used Our Competitive Advantage to Build the CDP of the Future

The Current Situation on the Customer Data Platform Market The concept of a Customer Data Platform (CDP) has b...
Insights Samuel Kellett Aug 16, 2019 6 min read

CDP Industry Report: Interview with CDP Institute Founder David Raab

Customer data platforms (CDP) have been making headlines these past months. The larger cloud platforms have an...
Insights Robert Heger Aug 15, 2019 12 min read

The Latest Predictive Marketing Techniques to Boost Your E-Commerce!

Predicting your customers’ next steps is no longer a novel tactic. In fact, predictive marketing is more popul...
Insights Scott Miraglia Aug 11, 2019 4 min read

How Digital Transformation is Improving Customer Experience

Guest post from Scott Miraglia, CEO of Elevation Marketing Research from IDC shows that two-thirds of CEOs fro...
Insights Robert Heger Aug 02, 2019 8 min read

Unlock The Future of B2C Marketing with a Customer Data Platform + Real-Time Predictions

Leaders in e-commerce contend with a growing array of challenges as digital technologies raise the competitive...
Insights Robert Heger Jul 11, 2019 11 min read

Organizational Customer-Centric Marketing: This Time It’s Personal

Amid increasing acquisition costs and decreasing new-user growth, e-commerce companies must take an entirely n...
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