Customer Data and Experience Platform

How strong
is your A/B test?

Want to finalize your A/B test? You need to know if the results are significant. Enter your A/B test figures to find out.

You can decide based on Conversion and Revenue per Visitor.

Control Group

Audience*
Converted*
Revenue
Conversion rate -- %
RPV --

Variant

Audience*
Converted*
Revenue
Conversion rate -- %
RPV --

If you only enter audience & customer numbers, you'll only get conversion results.
For RPV, you need to enter revenue numbers.

Calculate

Your results

Conversion
-- %
RPV
-- %
Conversion RPV

Probability that Variant is better than Control Group

-- --

Expected uplift if Variant is actually better

-- --

Expected loss if Variant is actually worse

-- --

Share Your Results

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