Customer Data and Experience Platform

How significant
are your A/B tests?

Use this A/B test calculator to tell
whether your A/B test is statistically significant
to make truly data‑driven decisions.

Audience:
Converted:
Conversion rate: 46.67%
Audience:
Converted:
Conversion rate: 30.95%

Your results

A B
Variant "A" converted 51% better than Variant "B".
96%
We are 95.75% confident that the changes in Variant "A" will improve your conversion rate.
Over 90% Under 90%
This is a sufficient rate of statistical significance.

Share Your Results

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