Keep pace with our new releases to always get the most out of the Exponea app. See our new features, updates to the existing ones, and things we’ve fixed.
Do you find A/B testing tedious? The automatic-winner distribution will test your A/B test variants on a small sample of customers. Then, without you having to lift a finger, it chooses the best performing variant and sends it automatically to all the remaining customers. Read more
With the growing number of mobile app users, in-app messaging is quickly becoming one of the most important channels to connect with your customers. In-app messaging allows you to run campaigns that show messages directly in a native mobile application, without the need to code. When combined with other Exponea’s capabilities like a single customer view, predictions and product recommendations, you will have another powerful tool to communicate with your customers.
By integrating Exponea with AdForm you are able to export audiences defined in Exponea to create AdForm remarketing audiences. This further enhances Exponea’s capabilities in the field of user acquisition and helps you use Exponea for even more channels than before.
This new feature enables real-time integration with 3rd party systems. As a result, you are able to execute campaigns based on real-time customer behavior using 3rd party systems (e.g. Selligent, Redeye,etc.). Processing webhooks in batches is a major improvement for companies using Exponea in concurrence with 3rd party campaign execution solutions.
Google and Facebook Ads are the most popular Exponea integrations used for retargeting. To significantly boost the capabilities of this connection we are adding more features that will increase the retargeted audience (external ID match), enable you to target high-value audiences (value-based retargeting) and ensure full visibility of your retargeting campaigns in our single customer view (automatic tracking of the retargeting event).
Browser push notifications are an important channel to engage your customers. Even though Exponea supports standard browser notifications, Safari has a custom implementation that Exponea had not supported. We have enabled the integration for Safari servers to extend the customer base that can leverage notifications as a preferred channel.
Importing customer data that you’ve already tracked on other platforms just got easier, as we now support XML format for imports as well. This change is especially important for importing other platforms’ product catalogs, as these are most often stored as XML. Adding XML format support will speed up the integration phase while at the same time making it more secure.
Importing data from different storage locations provides a secure and convenient way to transfer data to Exponea automatically. To boost the adoption of this feature, we’re introducing a number of usability and flexibility improvements. Namely, reading only previously unprocessed files, and defining files to read with a variable date portion.
Sending too many emails to some customers can pester them and ruin your domain reputation. But too little communication with your loyal customers means missing out on revenue. Now you can easily set up rules to limit communication frequency for various customer segments, or use our Smart Newsletter Policy, which combines proprietary expert rules with AI, developed for achieving optimal results.
The only way you can effectively improve your email marketing is to understand how your customers interact with your emails. Email Click Heatmap provides a fast and visual way to understand where your customers are clicking in your emails (click rate, total clicks, unique clicks). Compared to evaluation by URL clicks, which is not really useful when the URL placed into email multiple times, Email Click Heatmaps track every individual link placement separately.
You will now be able to send messages to your WhatsApp users and receive their answers directly in Exponea. In addition, if your customer responds, you can also approach them with a WhatsApp Free Text Message for 24 hours since the response within 24 hours of their response.
There are situations when you want to send your campaign only to a specific number of customers, ensuring that your available resources can meet the demand (e.g. using a channel with a limited capacity, like a call center, or offering products with limited stock availability). Now you can use a new node in scenarios that limits the number of customers who can successfully go through that node. The limits are highly customizable using personalization.
Amazon S3 is one of the most popular cloud file storage services used to store and retrieve any amount of data from anywhere on the web. This integration enables data ingestion from almost any tech stack using Amazon S3 for data storage.
One of the most powerful use case categories is offering goods based on when they arrive in stock and how long they’ve been there. In order to accelerate the adoption of these use cases across our customer base, we are introducing an automatically added timestamp to each catalog item to indicate when it was last updated.
Exponea emails are empowered by data and AI, helping engagement and conversion. There are technical optimizations that can be used to further improve these metrics, namely shortening the links in emails. This will help you decrease the email size, thus preventing Gmail from clipping the message (clipping may significantly decrease email conversion).
Do not panic if your customer fails to be reached by your email campaign. The new event “invalid_contact” now displays the specific causes.
The visual email editor loading time has now been halved.
Doing multiple imports of the same category? Now, you will be to keep the process much more transparent by giving a custom name to each import.
Exponea has always allowed the customization of certain UTM campaign parameters – we are now extending this customization to any UTM parameter and even any other URL parameter, so you will be free to tweak links in campaigns as you need.