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Insights Samuel Kellett Okt 28, 2018 5 min read

Profit Maximization: How to Increase Customer Lifetime Value, Step-by-Step

end-article This is the third article in our Retail Math series, conti...
Product Maros Gardon Okt 23, 2018 5 min read

What’s new – August & September & October

We would like to introduce recent news and changes in the application....
Insights Samuel Kellett Okt 17, 2018 6 min read

CAC vs CPA: How to Cut Marketing Costs When Acquiring Customers

Despite what many marketers believe, Cost Per Acquisition (CPA) is not...
Insights Samuel Kellett Okt 12, 2018 6 min read

Retail Math: The Most Important Formula in Online Retail

As a decision maker at an e-commerce company, there’s all sorts of r...
Insights Zameer Razack Sep 28, 2018 8 min read

How to Deliver a High-Quality Customer Experience

What is the Customer Experience? Customer experience is defined as the...
Insights Samuel Kellett Sep 20, 2018 9 min read

Customer Lifecycle Management (CLM): Why it Matters More Now Than Ever Before

Table of Contents: What is Customer Lifecycle Marketing? Why is Custom...
Insights Samuel Kellett Sep 11, 2018 9 min read

Customer Segmentation: Options Marketers Should Know in 2018

If you’re not practicing customer segmentation in 2018, your busines...
Insights Zameer Razack Sep 07, 2018 9 min read

How to Repair Your Email Sender Reputation

Executive Summary Good Practice Email Marketing Email service provider...
Insights Samuel Kellett Sep 04, 2018 8 min read

Single Customer View (SCV) Overview for 2018

Single Customer View (SCV) is a term that has been bandied about in ma...