During the webinar, Exponea’s VP of Marketing, Andy Culligan, discussed Customer Lifecycle Management with Content Expert, Sam Kellett. They outlined the importance of creating an automated Customer Lifecycle for your company, and targeting users based their lifecycle segment with personalized campaigns.
Highlights from webinar:
- Customer Lifecycle Management is as important to companies today as the assembly line was to companies in the 1900s. - Sam Kellett
- 70% of your first‑time purchasers aren’t going to come back again. - Andy Culligan