During the webinar, Exponea’s VP of Marketing, Andy Culligan, discussed Customer Lifecycle Management with Content Expert, Sam Kellett. They outlined the importance of creating an automated Customer Lifecycle for your company, and targeting users based their lifecycle segment with personalized campaigns.

Highlights from webinar:

  • Customer Lifecycle Management is as important to companies today as the assembly line was to companies in the 1900s. - Sam Kellett
  • 70% of your first‑time purchasers aren’t going to come back again. - Andy Culligan

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Here is the webinar video:

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Featured Speakers

Andy Culligan
VP of Marketing @ Exponea
Andy leads the marketing team of incredibly gifted regional & digital marketing experts at Exponea. He focuses on new business opportunities and is actively involved in leading his team. Drawing on his passion for the math of marketing, he is able to run, measure and optimize both online & offline campaigns, targeting key prospects, converting them to happy customers in the online retail space.
Customer Data and Experience Platform
Sam Kellett
Content Expert @ Exponea
Sam’s marketing career started in Los Angeles back in 2012, and his interest in creating interesting content for complex topics has persisted. His mission at Exponea is to be an advocate of e‑commerce solutions: writing guides and articles with data from Exponea’s work with e-commerce clients, as well as from consumer surveys, studies, and reports.
Customer Data and Experience Platform

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