Small changes to your online presence may have an enormous impact on your KPIs. These changes may, however, require a considerable effort from your IT team. With this in mind, we wanted to give anyone an easy‑to‑use but powerful tool to optimize your web like a pro.
We are happy to announce a new Exponea feature, "Experiments", enabling you to transform the visual appearance of any web page, display personalized content to your customers, and easily add product recommendations.
It is no secret that personalized experiences are now expected by the majority of customers. Web optimization is an easy and efficient way how to differentiate your brand from your competitors and create a personal relationship with your customers. The reward will be increased conversion, better brand perception and increased loyalty.