Revenue Attribution Report

Revenue Attribution Report

Problem:

With multiple marketing campaigns running, it’s impossible to say with certainty that the last touch-point was the sole reason for purchase.

Cause:

A customer is often exposed to various marketing campaigns and each of them could have contributed to their decision to purchase.

Solution:

Create an attribution model which evaluates each campaign that the customer has come in contact with. The purchase value will be distributed between these campaigns based on their position within the customer’s journey during a selected timeframe.

Deliverables:

  • Attribution model report

Duration:


  • Setup of an attribution mode: 1 hour
Total: approx. 1 day
Didn’t find the use case you were looking for?
There is a 95% chance that Exponea can do what you need.
Ask for it