Vouchers for first/next purchase

First purchase - Exponea


Just a small segment of customers are repeating their purchases even though their post purchase NPS is high.


Low product differentiation on the market contributes to low brand loyalty and customers are willing to purchase the product anywhere if the price is low.


Offer customers vouchers for their first or next order incentivizes purchase even within an undifferentiated market.


  • Weblayer design and its implementation
  • Newsletter design with voucher and trigger scenario
  • Voucher codes database


  • Weblayer design: 2 hours
  • Newsletter design: 3 hours
  • Uploaded voucher codes: 15 minutes
Total: approx. 1 day
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