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Industry

Exponea
for the Fashion Industry

“Exponea’s professionalism and quality of response has shone through at all stages of the supplier selection.” As part of our digital transformation, our focus is to operate as a digital first business and in doing so our mindset is customer first. This means building a 360 view of our customer of which a CDP is at the heart. In February we published a Request For Information to seven of the key players in the CDP market.
Chris Lofts, Ecommerce Programme Manager

Our Fashion
Clients Include

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success story

Missguided improves email engagement with Exponea

Missguided, a top online fashion retailer in the UK, relies on email as a powerful channel to keep its customers engaged.

Exponea offered the possibility to significantly reduce the amount of emails sent, while simultaneously increasing revenue from emails. Missguided took the opportunity, and the results were clear. See what happened in the success story.

read the success story
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Challenges

Challenges
in Fashion Industry

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Limited Campaign Capabilities

Difficult to manage consent and contact policy at the customer level instead of the channel level

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Too Many Tools

Difficult to manage communication between multiple software platforms with different data formats

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Difficult Revenue Attribution

Many campaigns across disconnected channels makes it hard to understand which channels perform best

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No Personalization at Scale

Data is spread across disparate sources, severely limiting personalization capabilities

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Poor Customer Loyalty

Growth is accomplished primarily through acquisition, which is much more expensive than loyalty‑fueled growth

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Lack of Guidance

Fast‑moving industry requires niche expertise

Have a different challenge?

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Use Cases

Solutions
For Fashion
Industry

Cart Abandonment Email

Remind customers that they have left something in the cart by email 1 hour after their last activity.

“Almost Sold Out” Reminder

Prepare web layer banners and modify content to promote remnants and almost sold out goods.

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capabilities

Key Features
For Fashion
Industry

  • AI‑Powered Recommendations
  • Omni‑Channel Orchestration
  • Predictions
  • Experiments and Personalization

Increase sales by showing customers products they actually want to buy. AI‑powered product recommendations use cutting‑edge technologies to connect the right customer with the right products.

Send the right message to the right person at the right time by interacting with each individual customer through their preferred channel. All customer interactions with your brand are recorded in real‑time, ensuring up‑to‑date communication with every message on every channel.

Stop customer churn before it happens. Predict the probability of churning for every customer in your database, and design automated campaigns to keep your most important customers.

Optimize every element of your site and increase conversions – without the need for IT. Make changes, test, and optimize, directly in Exponea.

fashion industry

Assist your customers in finding their ideal item or outfit with Exponea.

Send automated, personalized recommendations and discount offers to each individual user, and start fostering customer loyalty.

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Client Testimonials

Hear
From Our
Clients

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“That candid approach of challenging each other and striving for the best possible outcome is absolutely what we’re about, and it’s great to find a partner who thinks the same way.”
Nicola Fox, Head of CRM
resources for fashion industry

E‑Books Picked
Just For You

G2 Crowd Reports

Real Reports.
No buzzwords.

Customer Data Platform

Exponea’s customer‑centric platform is the clear industry leader, based on user reviews. Exponea is redefining what it means to be a CDP and is pushing the boundaries of the market. Read more about the solution that customers love in the report.

View Report
G2 Grid® for Customer Data Platform

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