Truly understanding a problem is the first step to its elimination
ZOOT is a fashion e-Commerce business built on two pillars: love for fashion and passion for tech innovations. Since the company’s early days, its founders have sustained their focus on pioneering a unique omni-channel concept.
Integrating the best of online and offline shopping experiences, ZOOT utilises big customer data to keep expanding into new European markets. Along with their need for automated 360-degree customer profile building, it is one of the reasons ZOOT pointed to Exponea when choosing a marketing cloud solution.
Our value delivery consultants have been in close contact with ZOOT’s performance department, discussing possible bottlenecks in the customer journeys and effective ways to eliminate them.
During one of our meetings, Alzbeta Zidek, the Performance & Customers Lover at ZOOT, expressed her concern with abandoned carts.