Company: Topankovo.sk, Industry: Fashion, Market: Local Company: Topankovo.sk, Industry: Fashion, Market: Local

Fashionable conversions
hit for Topankovo

Topankovo success story hero image

At Exponea, we have always admired how Topankovo grew. Launched in 2009 as a small online store, their smart business decisions lifted them up to their current position as one of the top shoes, handbags, and accessories retailers in Slovakia.

# SUCCESS STORY

"Our customers are stunned with decision paralysis. We are looking to make
their shopping experience smoother and drive more sales."

Having implemented Exponea, Topankovo achieved
a 61% growth in the number of orders.

However, such growth always comes at a price. It didn’t take long for Topankovo to experience a problem that your business might soon start to feel as well — the product range became too wide to be kept in the website’s original structure.

The one meeting that changed everything

Having met the client’s marketing team and analyzed the situation, we discovered a pattern in the customer behaviour. A significant number of people ended up leaving the store without buying a thing because they could not find their way to what they were looking for, even though Topankovo was offering it. The cause of the problem? Our data experts identified it as the website’s structure being undersized.

Patrik Dragula, the co-founder of Topankovo, accepted our recommendation to utilize the customer behavior data we collected, to implement quick changes with maximum effect on eliminating the pain points. Keep on reading to find out how we handled the execution.

We see problems as challenges

We have already mentioned that the main cause of the customers’ confusion lay in too many products being listed in the undersized online store.

Our value delivery consultants immersed themselves in the challenge and presented a solution that did not require any changes on the website itself. Their recommendation was to enrich the online store with incentive-based, dynamic banners that would steer customers’ attention towards purchasing specific products, thus eliminating the decision paralysis problem.

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Other order-driving tactics were implemented to support sales throughout the entire customer journey, e.g. a pop-up message in the checkout process that informed the shopper about free shipping options.

The combination of such incentives, along with their brisk implementation, resulted in 37,683 customers targeted in just 14 days.

Topankovo success story solution timeline
+58%

Conversion growth

+61%

Growth in the number of orders

1 day

Implementation time

Too good to be true? Listen in God's voice.

"Information overload is a common problem in the industry. Thanks to a direct layer feature we were easily able to create a pop up message and emphasise a crucial piece of information, and thus increase conversion rates, without any involvement of the client's IT department."
Robo Capla, Value Delivery Consultant at Exponea

Success stories

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Too good to be true? Listen to God's voice.

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9 reasons

to include Exponea
in your selection process

Tailored around your high expectations.
Contact us and do more day one.

1

See value
in two weeks

Why wait? The initial integration of Exponea takes just a few minutes. Our consultants then delve into your data, find actionable insights and deliver the first results in just a few weeks.

2

Cover
the entire journey

It all begins with the customer's first visit and ends with their repeated purchases. Eager to know what happens in between? Get powerful customer insights and act upon them straight away, effortlessly and effectively.

3

Become
customer-centric

Each and every one of your customers matters. Instead of just giving you a brief audience overview, Exponea delivers everything needed for one-on-one marketing.

4

Enjoy
a fully-equipped tool

E-commerce businesses typically need as many as 12 separate tools to deal with tracking data, building audiences, sending emails etc. Then, there's Exponea that integrates everything into one interface. We call it the Direct Execution Ecosystem.

5

Build cross-channel
campaigns

Reach your customers in the right place at the right time. Exponea is a truly multi-channel platform, where the only limit is one's imagination.

6

Bury
the hatchet

Exponea is a peacemaker between you and your IT. Once the integration is done, it's between you and us. Let's focus on your marketing goals and let your IT focus on theirs.

7

Get the whole
company on board

Exponea makes it easy for departments to work together. Get insights, decide on experiments and celebrate successes and new learnings together.

8

Boundaries?
No, thanks

There's no such thing as two identical businesses. Exponea is ready, allowing everyone to dig as deep as they need and evolving by itself based on how you've been using it.

9

Get value
or money back

If you're not happy with what we deliver within two months, just say the word and we'll refund you.