The one meeting that changed everything
At Exponea, we have always admired how Topankovo grew. Launched in 2009 as a small online store, their smart business decisions lifted them up to their current position as one of the top shoes, handbags, and accessories retailers in Slovakia.
However, such growth always comes at a price. It didn’t take long for Topankovo to experience a problem that your business might soon start to feel as well — the product range became too wide to be kept in the website’s original structure.
Having met the client’s marketing team and analysed the situation, we discovered a pattern in the customer behaviour. A significant number of people ended up leaving the store without buying a thing because they could not find their way to what they were looking for, even though Topankovo was offering it. The cause of the problem? Our data experts identified it as the website’s structure being undersized.