The recently released Tag Manager is a feature where consultants can make significant changes and pose theoretical situations to any e-commerce portal using the Exponea Marketing Cloud. Using this tool, Kanas was able to identify the problem and create fewer cluttered test pages without the need for involving the tech or design teams from Tempo Kondela.
At that point, they were able to use the intuitive A/B testing tools to measure the effectiveness of a simpler page design.
As a result, Exponea’s simple and effective content modifying solution helped Tempo Kondela increase their conversion rate by 16% and boost revenue over 28% per visitor. These boosts influenced them to stay with the effective changes and utilize the same methods in more features. They were also able to generate 4.42% additional total revenue in the same time period. As marketers, it is always important for us to remember, the things you think will work don’t always do so.