Diverse customer base and broad product portfolio make it impossible to create a marketing message suitable for everyone.
This in combination with the complex web lacking in calls to action and a clear purchase path resulted in almost no online sales.
During the load of homepage, Exponea identifies the visitor, checks the micro segment where he/she is tracked and sends back specific content to display on the homepage.
Dynamic homepage personalization improves conversion by improving user experience and adding a relevant call to action.
Thanks to our solution, the client can display tailored and targeted messages to customers and find the best converting alternative through A/B tests.
The ability to differentiate messages and calls to action in the acquisition or reactivation stage gave the e-business team new space and plenty of opportunities to experiment with combining multi-channel campaigns and tailored personalized experience on the web.
growth in sales of target microsegment
improvement in online sales channel
months time to value
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Why wait? The initial integration of Exponea takes just a few minutes. Our consultants then delve into your data, find actionable insights and deliver the first results in just a few weeks.
It all begins with the customer's first visit and ends with their repeated purchases. Eager to know what happens in between? Get powerful customer insights and act upon them straight away, effortlessly and effectively.
Each and every one of your customers matters. Instead of just giving you a brief audience overview, Exponea delivers everything needed for one-on-one marketing.
E-commerce businesses typically need as many as 12 separate tools to deal with tracking data, building audiences, sending emails etc. Then, there's Exponea that integrates everything into one interface. We call it the Direct Execution Ecosystem.
Reach your customers in the right place at the right time. Exponea is a truly multi-channel platform, where the only limit is one's imagination.
Exponea is a peacemaker between you and your IT. Once the integration is done, it's between you and us. Let's focus on your marketing goals and let your IT focus on theirs.
Exponea makes it easy for departments to work together. Get insights, decide on experiments and celebrate successes and new learnings together.
There's no such thing as two identical businesses. Exponea is ready, allowing everyone to dig as deep as they need and evolving by itself based on how you've been using it.