Even street fashion can and should be data-driven
NAHODSA.sk is one of the major e-Commerce fashion stores in Slovakia. Founded in 2011, it has managed to build up a portfolio of global brands like Supra, adidas Originals, and Converse, while not giving up on young, yet-to-be-discovered designers and manufacturers.
The client’s management and marketing team understood the value of customer data perfectly, yet they struggled to leverage it in a way that would help them achieve their business goals. That changed when our value delivery consultants proved how conversion funnels could be improved in just 11 days, if the right technology and flawless execution are implemented.
One final nudge was all that customers needed
Our data experts first identified a major pain point — the customer journeys were smooth up until the point of the actual purchase. In other words, visitors of NAHODSA.sk could find what they were looking for rather easily, but too many of them dropped out of the conversion funnel right before purchasing a product.