5% conversion rate increase upon checkout
5%
conversion rate increase
Millions
USD in additional revenues
<4
weeks to value
Challenges
- Kiwi.com wanted to understand visitor behavior during the customer journey, from the first click to checkout, in order to identify potential bottlenecks that hampered conversion.
- Due to the nature of the service, most customers in the base return only sporadically, which makes the cost of traffic acquisition relatively high. This further increases the importance of efficient conversion on the website.
Solutions
- Exponea allows custom tracking down to a very granular level. Virtually any customer action can be tracked and analyzed from various angles, from traditional funnel and cohort analysis all the way to prediction and attribution models.
- We created a detailed journey and identified the highest conversion-drop points, and then tested different hypotheses to steer conversion upwards.
Impact
- After a few design adjustments to account for user behaviour, overal conversion rate increased by 5%, creating millions of dollars of additional revenue.
What I value the most is the dedication and knowledge of your delivery consultants. They are not only able to respond to our requests flexibly, but also they give us valuable advice related to data interpretation and web design.
Success stories
See how company like yours made it
9 reasons to stop looking elsewhere
We built Exponea around you and your customers. This is what you can do from day one
See value in 2 weeks
Why wait? The initial integration of Exponea takes just a few minutes. Our consultants then delve into your data, find actionable insights and deliver the first results in just a few weeks.
Cover the entire journey
It all begins with the customer's first visit and ends with their repeated purchases. Eager to know what happens in between? Get powerful customer insights and act upon them straight away, effortlessly and effectively.
Become customer-centric
Each and every one of your customers matters. Instead of just giving you a brief audience overview, Exponea delivers everything needed for one-to-one marketing.
Enjoy a fully-equipped tool
E-commerce businesses typically need as many as 12 separate tools to deal with tracking data, building audiences, sending emails etc. Then, there's Exponea that integrates everything into one interface. We call it the Direct Execution Ecosystem.
Build cross-channel campaigns
Reach your customers in the right place at the right time. Exponea is a truly multi-channel platform, where the only limit is one's imagination.
Bury the hatchet
Exponea is a peacemaker between you and your IT. Once the integration is done, it's between you and us. Let's focus on your marketing goals and let your IT focus on theirs.
Get the whole company on board
Exponea makes it easy for departments to work together. Get insights, decide about experiments and celebrate successes and new learnings together.
Boundaries? No, thanks
There's no such thing as two identical businesses. Exponea is ready for it, allowing everyone to dig as deep as they need and evolving by itself based on how you've been using it.
Get value or money back
If you're not happy with what we deliver after two months, just say the word and we'll refund you.
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