Company: iHNed.cz, Industry: News, Market: Local Company: iHNed.cz, Industry: News, Market: Local

iHNed.cz is
a leading Czech
business daily newspaper

Ihned.cz success story hero image

# SUCCESS STORY

6.25% online subscription growth
thanks to personalized web experience

The client lacked access to customer data due to a scattered data storage system, and had no actionable insights because they only had basic analytics tools.

Insufficient knowledge of the online reader’s behavior made it hard to improve subscription numbers.

Success story personalization

Funnel analysis helped the client see the end-to-end customer journey, including bottlenecks.

Complete user profiles provided the online marketing team with preferences of individual readers, and allowed them to target individual readers with relevant content.

Dynamic banners and personalized emails helped steer readers into purchase.

We enabled the client to pinpoint the major purchase predictors and best converting content.

With this understanding the client became able to display personalized dynamic banners at the right time and place to nudge customers into purchase, leading to conversion rate increase.

After a few months, the client also decided to use Exponea for other journals in the portfolio.

+6.25%

increase of online subscriptions

Insights

into reader journey and purchase triggers

<1

month time to value

Too good to be true? Listen in God's voice.

Michal Novovesky, Chief Customer Success Officer at Exponea
"In the world with 24/7 news cycle, relevancy of content is of paramount importance. Better user knowledge in combination with personalized communication enabled iHned.cz to ensure that readers get content they are looking for."
Michal Novovesky, Head of Delivery at Exponea

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1

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