6.25% online subscription growth

thanks to personalized web experience


increase of online subscriptions


into reader journey and purchase triggers


month time to value


  • The client lacked access to customer data due to a scattered data storage system, and had no actionable insights because they had only basic analytics tools.
  • Insufficient knowledge of the online reader’s behavior made it hard to improve subscription numbers


  • Funnel analysis helped the client see the end-to-end customer journey, including bottlenecks.
  • Complete user profiles provided the online marketing team with preferences of individual readers, and allowed them to target individual readers with relevant content.
  • Dynamic banners and personalized emails helped steer readers into purchase.


  • We enabled the client to pinpoint the major purchase predictors and best converting content.
  • With this understanding the client became able to display personalized dynamic banners at the right time and place to nudge customers into purchase, leading to conversion rate increase.
  • After few months, the client decided to use Exponea also for other journals in the portfolio.

In the world with 24/7 news cycle, relevancy of content is of paramount importance. Better user knowledge in combination with personalized communication enabled iHned.cz to ensure that readers get content they are looking for.

Michal Novovesky
Head of Delivery at Exponea

Success stories


20.13% conversion rate growth

Zoot is a major player among European e-commerce fashion websites


5% conversion rate increase

Kiwi.com is the fastest growing flight booking portal in the world


50% CTR increase

DennikN is a leading Slovak daily newspaper

Start today. See value tomorrow

9 reasons to stop looking elsewhere

We built Exponea around you and your customers. This is what you can do from day one


See value in 2 weeks

Why wait? The initial integration of Exponea takes just a few minutes. Our consultants then delve into your data, find actionable insights and deliver the first results in just a few weeks.


Cover the entire journey

It all begins with the customer's first visit and ends with their repeated purchases. Eager to know what happens in between? Get powerful customer insights and act upon them straight away, effortlessly and effectively.


Become customer-centric

Each and every one of your customers matters. Instead of just giving you a brief audience overview, Exponea delivers everything needed for one-to-one marketing.


Enjoy a fully-equipped tool

E-commerce businesses typically need as many as 12 separate tools to deal with tracking data, building audiences, sending emails etc. Then, there's Exponea that integrates everything into one interface. We call it the Direct Execution Ecosystem.


Build cross-channel campaigns

Reach your customers in the right place at the right time. Exponea is a truly multi-channel platform, where the only limit is one's imagination.


Bury the hatchet

Exponea is a peacemaker between you and your IT. Once the integration is done, it's between you and us. Let's focus on your marketing goals and let your IT focus on theirs.


Get the whole company on board

Exponea makes it easy for departments to work together. Get insights, decide about experiments and celebrate successes and new learnings together.


Boundaries? No, thanks

There's no such thing as two identical businesses. Exponea is ready for it, allowing everyone to dig as deep as they need and evolving by itself based on how you've been using it.


Get value or money back

If you're not happy with what we deliver after two months, just say the word and we'll refund you.