6.25% online subscription growth

thanks to personalized web experience

6.25%

increase of online subscriptions

Insights

into reader journey and purchase triggers

<1

month time to value

Challenges

  • The client lacked access to customer data due to a scattered data storage system, and had no actionable insights because they had only basic analytics tools.
  • Insufficient knowledge of the online reader’s behavior made it hard to improve subscription numbers

Solutions

  • Funnel analysis helped the client see the end-to-end customer journey, including bottlenecks.
  • Complete user profiles provided the online marketing team with preferences of individual readers, and allowed them to target individual readers with relevant content.
  • Dynamic banners and personalized emails helped steer readers into purchase.

Impact

  • We enabled the client to pinpoint the major purchase predictors and best converting content.
  • With this understanding the client became able to display personalized dynamic banners at the right time and place to nudge customers into purchase, leading to conversion rate increase.
  • After few months, the client decided to use Exponea also for other journals in the portfolio.

In the world with 24/7 news cycle, relevancy of content is of paramount importance. Better user knowledge in combination with personalized communication enabled iHned.cz to ensure that readers get content they are looking for.

Michal Novovesky
Head of Delivery at Exponea

Success stories

See how company like yours made it

Kiwi.com is the fastest growing flight booking portal in the world
Travel

5% conversion rate increase

Kiwi.com is the fastest growing flight booking portal in the world

Zoot is a major player among European e-commerce fashion websites
FASHION

20.13% conversion rate growth

Zoot is a major player among European e-commerce fashion websites

One of the major Slovak e-Commerce fashion stores.
FASHION

30% conversion growth in 11 days

One of the major Slovak e-Commerce fashion stores.

DennikN is a leading Slovak daily newspaper
DIGITAL MEDIA

50% CTR increase

DennikN is a leading Slovak daily newspaper

Topankovo is a leading online retailer specializing in shoes
FASHION

58% conversion rate increase

Topankovo is a leading online retailer specializing in shoes

WebSupport is a major CEE webhosting provider
Webhosting

4x campaign frequency growth

WebSupport is a major CEE webhosting provider

Start today. See value tomorrow

9 reasons to stop looking elsewhere

We built Exponea around you and your customers. This is what you can do from day one

Rocket

See value in 2 weeks

Why wait? The initial integration of Exponea takes just a few minutes. Our consultants then delve into your data, find actionable insights and deliver the first results in just a few weeks.

Funnel

Cover the entire journey

It all begins with the customer's first visit and ends with their repeated purchases. Eager to know what happens in between? Get powerful customer insights and act upon them straight away, effortlessly and effectively.

Flipchart

Become customer-centric

Each and every one of your customers matters. Instead of just giving you a brief audience overview, Exponea delivers everything needed for one-to-one marketing.

Box

Enjoy a fully-equipped tool

E-commerce businesses typically need as many as 12 separate tools to deal with tracking data, building audiences, sending emails etc. Then, there's Exponea that integrates everything into one interface. We call it the Direct Execution Ecosystem.

Megaphone

Build cross-channel campaigns

Reach your customers in the right place at the right time. Exponea is a truly multi-channel platform, where the only limit is one's imagination.

Clock

Bury the hatchet

Exponea is a peacemaker between you and your IT. Once the integration is done, it's between you and us. Let's focus on your marketing goals and let your IT focus on theirs.

People

Get the whole company on board

Exponea makes it easy for departments to work together. Get insights, decide about experiments and celebrate successes and new learnings together.

Target

Boundaries? No, thanks

There's no such thing as two identical businesses. Exponea is ready for it, allowing everyone to dig as deep as they need and evolving by itself based on how you've been using it.

Safe

Get value or money back

If you're not happy with what we deliver after two months, just say the word and we'll refund you.